Here’s one way to keep a new prototype under wraps while still causing a stir.
As 2D Code reports, Volkswagen, Mercedes and Chevrolet have all pulled the QR code thing off in recent months. Is a new car launch complete without QR codes anymore?
Read more here.
Rick Mathieson is the author of THE ON-DEMAND BRAND and BRANDING UNBOUND. Post special to Mozes Inc. (C) Rick Mathieson.
In part three of my conversation with Organic’s new executive director of mobile marketing, Rachel Pasqua, talk turns from QR codes to other forms of 2D barcodes and even NFC.
As the prototypical consumer – a working mom with two kids – Pasqua definitely has some insights on how mobile marketers could make her own life a whole lot easier.
Q&A: RACHEL PASQUA, EXEC DIR, MOBILE MARKETING, ORGANIC (PT 3)
Q&A: Rachel Pasqua (Pt 3)
(4:49)
Rick Mathieson is the author of THE ON-DEMAND BRAND and BRANDING UNBOUND. Post special to Mozes Inc. (C) Rick Mathieson. All rights reserved.
For the record, Rachel Pasqua, Organic’s new executive director of mobile marketing, thinks the QR code is like cilantro: You either love it or hate it.
You’ll hear more pronouncements like that, presumably, in the upcoming book Mobile Marketing in One Hour A Day (Wiley) that Pasqua is writing with eMarketer analyst Noah Elkin (listen here as Elkin interviews me about QR codes for an eMarketer report on QR code best practices).
In part two of my interview with Pasqua, we begin a discussion about last month’s Super Bowl advertising, and mobile’s varied role as an activation or response mechanism – starting with audio activation ala Shazam and yes, more about cilantro.
Q&A: Rachel Pasqua, Organic’s New Director of Mobile Marketing (Pt 2)
(3:32)
Rick Mathieson is the author of THE ON-DEMAND BRAND and BRANDING UNBOUND. Post special to Mozes Inc. (C) Rick Mathieson. All rights reserved.
On the heels of its designation as Ad Age’s “Comeback Agency of the Year,” Organic has hired Rachel Pasqua as its newly-minted executive director of mobile marketing.
In part one of my recent interview with Pasqua, we get a sense of mobile’s role in the post-modern marketing firm, and how it will help Organic stay on top of its game (full disclosure: Organic Chief Creative Officer Conor Brady wrote a rave review and cover blurb for my latest book).
In coming days, we’ll review mobile’s role in this month’s Super Bowl advertising – and what it all could mean for mobile integration moving forward.
Q&A: RACHEL PASQUA, EXEC DIR, MOBILE MARKETING, ORGANIC (PT 1)
Click Here to Listen to: Q&A: Rachel Pasqua (Pt 1)
(3:32)
Rick Mathieson is the author of THE ON-DEMAND BRAND and BRANDING UNBOUND. Post special to Mozes Inc. (C) Rick Mathieson. All rights reserved.
How are you getting laid this summer?
As Bangstyle reports, that’s the question posed by the Stockholm County AIDS prevention program in a summer campaign, aimed at young singles, that makes sex a lot more social.
As part of the effort, 50,000 condoms were given way, each with a wrapper that featured a QR code leading to an app website called The Sex Profile.
Couples were invited to turn on the app and place the phone on the bed. The app then measure things like rhythm, sound, duration, cuddling and so on, to determine the partners’ sexual style and preferences, which were then posted to the website where users could measure how they compare. Essentially, a score for your score, so to speak – with the added bonus of encouraging safety.
Very creative – not to mention, er, viral.
But what’s your view – too salacious by half? Or a new way to make fornicating more fun?
Read more about the effort, here.
Rick Mathieson is the author of THE ON-DEMAND BRAND and BRANDING UNBOUND. Post special to Mozes Inc. (C) Rick Mathieson. All rights reserved.
Hat’s off to Heineken.
We’re digging this this very cool initiative from Leo Burnett Warsaw for the Heineken Open’er Music Festival: A special system that enabled concertgoers to create customized QR code stickers that other attendees could then scan to spark up conversation.
It’s just one of the ways Heineken’s been using innovation (digital and otherwise) over the last year – from the Occasionally Perfect Billboard, to Starvision personalized club signage to augmented reality advertising.
In this particular effort, QR codes (or”U-Codes,” as they call them here) become social lubricants to make the concert-going experience more social and fun.
And isn’t that that great music is all about?
Read more here
Rick Mathieson is the author of THE ON-DEMAND BRAND and BRANDING UNBOUND. Post special to Mozes Inc. (C) Rick Mathieson. All rights reserved.
Love this print series from Publicis for Reporters without Borders, promoting freedom of the press.
Scanning a QR code and placing your phone on the print ad creates the effect shown here.
It reminds me of the “UN Voices Campaign” from a couple years back that enabled a similar experience. Here, the physical engagement of placing the phone on the ad – and the fact that it’s initiated through QR codes – has a nice impact for an important effort.
Read more, here.
Rick Mathieson is author of THE ON-DEMAND BRAND and BRANDING UNBOUND. Post special to Mozes Inc. (C) Rick Mathieson. All rights reserved
Who knows. In a mobile marketing roundtable I recently ran with execs from Ford, Mozes and Crispin, Porter+Bogusky, we debated the pros and cons of QR Codes.
Here, a company called Autonomy (the second largest software company in Europe, according to 2d-code.go.uk), a new app called Aurasma (in beta) seems to use image recognition to activate print in fun new ways.
Still, if you have to turn on the app and focus it, it may not bring much added value. While it clearly does away with weird little icons, unless it’s always on, the app still needs to be turned on and focused, just as in the case with QR Codes.
And another question arises: How will readers/users know when something is Aurasma enabled? Probably an icon of some sort – begging the question of why it’s better than QR codes.
Still, this video offers an impressive look at possibilities.
What’s your opinion? We’d love to hear from you.
Rick Mathieson is author of THE ON-DEMAND BRAND and BRANDING UNBOUND. Post special to Mozes Inc. (C) Rick Mathieson. All rights reserved
The conclusion of our exclusive roundtable with Scott Kelly, digital marketing manger, Ford Motor Company, Dorrian Porter, CEO of Mozes, and Winston Binch, partner & managing director of interactive, Crispin, Porter+Bogusky.
In our final installment, a look at the great QR codes debate of 2011: In the US, are QR codes not ready for prime time, or been-there-already-bored-with-that? Now that Apple’s bypassing QR codes for Near Field Communication (NFC), inquiring minds want to know.
Plus: Is mobile advertising really all that interesting – or will mobile’s real power come from activating traditional?
MOBILE ROUNDTABLE CONCLUSION: DEBATING QR CODES
(Approx 6:40)
Audio link:
Mobile Roundtable Conclusion: QR Codes – Got Game, or Just Lame?
Rick Mathieson is author of THE ON-DEMAND BRAND and BRANDING UNBOUND. Post special to Mozes Inc. (C) Rick Mathieson. All rights reserved
Our exclusive mobile roundtable continues: Last week, we heard from Scott Kelly, digital marketing manager for Ford Motor Company, describing Ford’s new focus on mobile and what that means for the year ahead.
In part two, Winston Binch (pictured here), former partner and managing director of interactive for Crispin, Porter + Bogusky, gives us the inside story on one of my favorite social mobile apps, Epic Mix for Vail Resorts (see video below), just days before his move to Deutsch LA.
He also gives us the scoop on new research into what’s working and what’s not in iPad advertising – and how CPB Group is helping to shape the future of advertising on tablets.
MOBILE ROUNDTABLE PT 2: CONQUERING MOBILE + SOCIAL + LOCATION – AND THE NEW WORLD OF TABLET ADVERTISING
(Approx 9:43)
Audio link:
Mobile Roundtable: Crispin Conquers Mobile w
Rick Mathieson is author of THE ON-DEMAND BRAND and BRANDING UNBOUND. Post special to Mozes Inc. (C) Rick Mathieson. All rights reserved
blog