You gotta love this mobile-age edition of Coke's classic "Hilltop" spot.
It's a mobile ad that enables viewers to buy a Coke for someone in a city of their choice by sending a text message to a specially-designed vending machine in that city. The viewer can even watch the Coke being delivered.
It was all part of Google's Project Re:Brief, which, as I reported at the time, includes elements that seem to borrow liberally from similar initiatives launched by Pepsi earlier a year earlier.
Still. A Cannes Lion. Major kudos to all involved.
Read more here.