Tag Archives: mobile

Enter: The QR Code Condom (Video)

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How are you getting laid this summer?

As Bangstyle reports, that’s the question posed by the Stockholm County AIDS prevention program in a summer campaign, aimed at young singles, that makes sex a lot more social.

As part of the effort, 50,000 condoms were given way, each with a wrapper that featured a QR code leading to an app website called The Sex Profile.

Couples were invited to turn on the app and place the phone on the bed. The app then measure things like rhythm, sound, duration, cuddling and so on, to determine the partners’ sexual style and preferences, which were then posted to the website where users could measure how they compare. Essentially, a score for your score, so to speak – with the added bonus of encouraging safety.

Very creative – not to mention, er, viral.

But what’s your view – too salacious by half? Or a new way to make fornicating more fun?

Read more about the effort, here.

Rick Mathieson is the author of THE ON-DEMAND BRAND and BRANDING UNBOUND. Post special to Mozes Inc. (C) Rick Mathieson. All rights reserved.

‘Dance Cam’ Mobile App Lets You Create Music Videos on Your Phone

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There are few things more entertaining (or disturbing) than watching folks dance on the Xbox Kinect system on games like Dance Central.

For those tapping their toes until Dance Central 2, there’s a new app from AKQA called Dance*Cam, which lets you create your own music videos on the fly.

In fact, if your video looks especially fly, you can upload it to Facebook and challenge a friend, where two videos are mashed into one so others can vote on who busts a move best.

In general, we’re advocates for mobile web apps over native apps – unless it’s a utility or experience that lives beyond a finite campaign.

This particular app fits the bill – and exists as an experience that can live on its own long past the time Dance Central 5 is set to hit Kinect.

Indeed, one could see how the ability to create on-the-fly music videos at concerts might make for a memorable – and viral – concert-going experience.

(As an aside, you can hear excerpts from a recent interview with AKQA CEO Tom Bedecarre here: Part 1, Part 2, Part 3, Concl, where he talks about the agency’s philosophy and approach to creating compelling brand experiences through digital channels.

What’s your take? Is Dance*Cam the perfect way to promote Dance Central 2?

Serious blackmail material?

Or both?

Read more here.

Rick Mathieson is the author of THE ON-DEMAND BRAND and BRANDING UNBOUND. Post special to Mozes Inc. (C) Rick Mathieson. All rights reserved.

Heineken Personalized QR Code Stickers Become Ice Breakers At Music Festival (Video)

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Hat’s off to Heineken.

We’re digging this this very cool initiative from Leo Burnett Warsaw for the Heineken Open’er Music Festival: A special system that enabled concertgoers to create customized QR code stickers that other attendees could then scan to spark up conversation.

It’s just one of the ways Heineken’s been using innovation (digital and otherwise) over the last year – from the Occasionally Perfect Billboard, to Starvision personalized club signage to augmented reality advertising.

In this particular effort, QR codes (or”U-Codes,” as they call them here) become social lubricants to make the concert-going experience more social and fun.

And isn’t that that great music is all about?

Read more here

Rick Mathieson is the author of THE ON-DEMAND BRAND and BRANDING UNBOUND. Post special to Mozes Inc. (C) Rick Mathieson. All rights reserved.

SxSW PanelPicker 2012: Turn Inspiration to Action – Using Mobile to Create Sustained Connections

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The 2012 SxSW PanelPicker is now open! With community voting accounting for 30% of the programming, each and every vote is important! So, please, vote away! :)

This year, Mozes proposed a panel that will share real-life examples & best practices of big-name artists, management companies, non-profit organizations & entertainment companies who use mobile technology to turn inspiration into action, and create sustained connections with their audience.

In this session, you’ll learn how Rock The Vote, Connected The Film & Guerrilla Management – who manage Michael Franti & Spearhead – enhance their live events with the mobile phone, encouraging fans to take part of the experience home with them. Key to the discussion will be how mobile & technology can be used to enhance these experiences, and not get in the way – or distract – from the reason people show up in the first place. Session attendees will learn easy ways to use mobile technology to encourage fans to express themselves, and inspire them to take action at the point when they are most passionate.

Mobile is going to continue to be a hot, hot topic going into 2012, and we’re approaching it from a whole new angle in this panel. So, help us ensure it becomes part of the programming for SxSW 2012! :)

Consumer Engagement at an All-Time High at this Year’s CMA Festival

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The 2011 CMA Music Festival took place July 9-12, averaging a fan attendance of 65,000 per day, hundreds of artists & celebrities, hours of concerts, autograph signings, family activities, sporting competitions, interactive exhibits, giveaways & games. Mozes, the longtime mobile partner of the CMA, powered an array of mobile elements to jazz up the crowds such as Text-to-Screen fan comments, mobile contesting for the ‘Best Seats in the House’ (among many other things), real-time mobile updates, exciting mobile Tug-of-War games each day, and a newly launched feature – Tweet-to-Screen.

Nearly 22,000 fans texted their comments to screen throughout the 4-day event & over 15,000 fans participated in our newest feature – Tweet-to-Screen.

According to the Nashville Convention & Visitors Bureau, the Fest is easily the top annual generator of tourist income in Nashville, generating direct visitor spending of approx. $24MM in 2010. Hello mobile commerce opportunities, brand sponsors! :)

For the 2nd year in a row, Chevy was the main sponsor of the Fest. Brand partnerships are key to the marketing, fan experience & financial support of the Fest. 45+ brands participated in this year’s event, generating combined activation & consumer engagements of 924,000+, compared to 700,000 in 2010. In addition to Mozes mobile engagement, other activations included product sampling, dedicated registrations & sales leads & brand impressions.

Mobile Roundtable (Concl): Native Apps or Web?

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Gw_june2011_mobile_roundtable_panel

 

 

So which is it: Native apps or Web?

That’s the question I post to the Gen Wow June 2011 Mobile Roundtable panelists, Sarah Ortman, senior group manager for consumer and shopper promotions for Clorox, Peter Cole, technology director for digital agency R/GA, and Dorrian  Porter, CEO of mobile marketing firm (and longtime GEN WOW sponsor) Mozes, Inc.

Along the way, we’ll get some advice to CPG marketers how to make the most of mobile marketing.

JUNE 2011 MOBILE ROUNDTABLE (CONCL): MOBILE APPS: NATIVE OR WEB?

Audio Link: Download GEN WOW JUNE 2011 MOBILE ROUNDTABLE CONCLUSION

Also Listen to:

Rick Mathieson is author of THE ON-DEMAND BRAND and BRANDING UNBOUND. Post special to Mozes Inc. (C) Rick Mathieson. All rights reserved

The X-Factor Finale Mobile Sweepstakes

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Audience members of the hit show, The X-Factor, have the opportunity to engage with exciting in-venue mobile promotions granting one lucky winner an all-expense paid trip for two to Los Angeles for the taping of the show’s finale.

To enter the sweepstakes via their mobile device, fans can text thexfactorsweeps to 66937. On-screen displays & in-venue banners encouraged audience participation.

Nearly 16,000 fans have entered the sweepstakes to-date, which ends July 23.

Outback Steakhouse Engages Crowds on Tim McGraw’s ‘Emotional Traffic’ Tour

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Outback Steakhouse, the main sponsor of Tim McGraw’s ‘Emotional Traffic‘ Tour, is offering customers unique access to the artist’s concert experience through exciting promotions. The partnership allows Outback Steakhouse patrons special access to offers & events surrounding the tour.

Mozes is powering a variety of mobile sweepstakes on tour, such as texting your comments-to-screen to be entered to win seat upgrades, texting to get $5 off Outback Steakhouse coupons via email & texting to win Outback Steakhouse Gift Cards.

The contests & offers are being promoted both on-screen at each tour stop, as well as broadcast on local radio stations in select markets.

Mobile Roundtable Pt 2: R/GA on Wal-Mart’s Mobile Moves – And The Future of ‘Reverse Search’

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Pcole_headshot_smallR/GA, of course, is one of the digital marketing world’s most important – and most secretive – agencies. And it’s seriously into mobile. 

In part two of our June 2011 Mobile Roundtable, we talk to Peter Cole, R/GA’s technology director, who discusses his general perspective on providing utility to consumers through the mobile channel.

Sarah_ortman

Along the way, we hear about an augmented reality app R/GA developed for Wal-Mart – and we touch on “reverse search,” which will shape the discussion with Sarah Ortman, senior group manager for consumer and shopper promotions for Clorox, and Dorrian Porter, CEO of longtime GEN WOW-sponsor, Mozes, Inc. (both also pictured here) over the next few days.

Dorrian_porter

JUNE 2011 MOBILE ROUNDTABLE PT 2: R/GA’S APPROACH TO MOBILE APPS – AND THE FUTURE OF ‘REVERSE SEARCH’ 

(Approx: 4:20)

Audio Link:

Download GEN WOW JUNE 2011 MOBILE ROUNDTABLE PT 2

ALSO: Listen to part one of the roundtable here.

Rick Mathieson is author of THE ON-DEMAND BRAND and BRANDING UNBOUND. Post special to Mozes Inc. (C) Rick Mathieson. All rights reserved