There are few things more entertaining (or disturbing) than watching folks dance on the Xbox Kinect system on games like Dance Central.

For those tapping their toes until Dance Central 2, there’s a new app from AKQA called Dance*Cam, which lets you create your own music videos on the fly.

In fact, if your video looks especially fly, you can upload it to Facebook and challenge a friend, where two videos are mashed into one so others can vote on who busts a move best.

In general, we’re advocates for mobile web apps over native apps – unless it’s a utility or experience that lives beyond a finite campaign.

This particular app fits the bill – and exists as an experience that can live on its own long past the time Dance Central 5 is set to hit Kinect.

Indeed, one could see how the ability to create on-the-fly music videos at concerts might make for a memorable – and viral – concert-going experience.

(As an aside, you can hear excerpts from a recent interview with AKQA CEO Tom Bedecarre here: Part 1, Part 2, Part 3, Concl, where he talks about the agency’s philosophy and approach to creating compelling brand experiences through digital channels.

What’s your take? Is Dance*Cam the perfect way to promote Dance Central 2?

Serious blackmail material?

Or both?

Read more here.

Rick Mathieson is the author of THE ON-DEMAND BRAND and BRANDING UNBOUND. Post special to Mozes Inc. (C) Rick Mathieson. All rights reserved.