Heineken Personalized QR Code Stickers Become Ice Breakers At Music Festival (Video)

Posted on January 23, 2012 by Rick Mathieson

Hat’s off to Heineken.

We’re digging this this very cool initiative from Leo Burnett Warsaw for the Heineken Open’er Music Festival: A special system that enabled concertgoers to create customized QR code stickers that other attendees could then scan to spark up conversation.

It’s just one of the ways Heineken’s been using innovation (digital and otherwise) over the last year – from the Occasionally Perfect Billboard, to Starvision personalized club signage to augmented reality advertising.

In this particular effort, QR codes (or”U-Codes,” as they call them here) become social lubricants to make the concert-going experience more social and fun.

And isn’t that that great music is all about?

SxSW PanelPicker 2012: Turn Inspiration to Action – Using Mobile to Create Sustained Connections

Posted on August 15, 2011 by Tanya

The 2012 SxSW PanelPicker is now open! With community voting accounting for 30% of the programming, each and every vote is important! So, please, vote away! :)

This year, Mozes proposed a panel that will share real-life examples & best practices of big-name artists, management companies, non-profit organizations & entertainment companies who use mobile technology to turn inspiration into action, and create sustained connections with their audience.

In this session, you’ll learn how Rock The Vote, Connected The Film & Guerrilla Management – who manage Michael Franti & Spearhead – enhance their live events with the mobile phone, encouraging fans to take part of the experience home with them. Key to the discussion will be how mobile & technology can be used to enhance these experiences, and not get in the way – or distract – from the reason people show up in the first place. Session attendees will learn easy ways to use mobile technology to encourage fans to express themselves, and inspire them to take action at the point when they are most passionate.

Mobile is going to continue to be a hot, hot topic going into 2012, and we’re approaching it from a whole new angle in this panel. So, help us ensure it becomes part of the programming for SxSW 2012! :)

Consumer Engagement at an All-Time High at this Year’s CMA Festival

Posted on July 20, 2011 by Tanya

The 2011 CMA Music Festival took place July 9-12, averaging a fan attendance of 65,000 per day, hundreds of artists & celebrities, hours of concerts, autograph signings, family activities, sporting competitions, interactive exhibits, giveaways & games. Mozes, the longtime mobile partner of the CMA, powered an array of mobile elements to jazz up the crowds such as Text-to-Screen fan comments, mobile contesting for the ‘Best Seats in the House’ (among many other things), real-time mobile updates, exciting mobile Tug-of-War games each day, and a newly launched feature – Tweet-to-Screen.

Nearly 22,000 fans texted their comments to screen throughout the 4-day event & over 15,000 fans participated in our newest feature – Tweet-to-Screen.

According to the Nashville Convention & Visitors Bureau, the Fest is easily the top annual generator of tourist income in Nashville, generating direct visitor spending of approx. $24MM in 2010. Hello mobile commerce opportunities, brand sponsors! :)

For the 2nd year in a row, Chevy was the main sponsor of the Fest. Brand partnerships are key to the marketing, fan experience & financial support of the Fest. 45+ brands participated in this year’s event, generating combined activation & consumer engagements of 924,000+, compared to 700,000 in 2010. In addition to Mozes mobile engagement, other activations included product sampling, dedicated registrations & sales leads & brand impressions.