Wired is reporting on some of the cool things Mozes is doing to help redefine the concert-going experience for Umphrey’s McGees’ sold-out UMBowl this last Friday, April 27, in Chicago.

The whole idea of this year’s UMBowl is to “break down the wall between band and fan by putting the listener in control of the experience.”

Think four musical quarters, each with a different interactive theme. By using the Mozes platform, fans and band are able to engage through mobile interaction, “constructing an evening of music based on the mood of the audience.”

Read the Wired article on the initiative here.

And read case studies on how Mozes is helping bands, brands and fans connect in amazing new ways here.

Rick Mathieson is the author of THE ON-DEMAND BRAND and BRANDING UNBOUND. Post special to Mozes Inc. (C) Rick Mathieson.