Coca-Cola Shows Us How To Become Best-in-Class in Mobile

Posted on September 12, 2012 by Tanya

If you didn’t get a chance to view it live, check out our most recent webinar with Coca-Cola, done in partnership with the Mobile Marketing Association! The topic of conversation was how brands can become best-in-class in mobile, taking learnings straight from Coca-Cola’s own Mobile Center of Excellence.

Chris Bigda of Coca-Cola & Dorrian Porter, CEO of Mozes walked attendees through a number of real-life mobile program successes, including Essence Music Festival, NASCAR 600, SEC football & Coca-Cola Beach Spring Break, sharing the strategy behind how each came together, and was tactically executed, between brand and mobile provider.

Q&A: Enter Social + Mobile + Local + Commerce (Roundtable Pt 5)

Posted on September 5, 2012 by Rick Mathieson

Move over SoLoMo – SoLoMoCo is here.

In part five of our August Mobile Marketing Roundtable, we move beyond mere Social + Local + Mobile to Social + Local + Mobile + Commerce, the ability to not just connect with consumers via the mobile channel based on where they are, but also to enable transactions based on that context.

This time out, you’ll get some outstanding insights from Jonathan Becher, CMO for softare giant SAP, and Dorrian Porter, CEO of longtime GEN WOW sponsor Mozes.

At the heart of the conversation: A new report from ABI Research that by 2017, one quarter of all online sales will come through mobile. Retailers can choose to do what they can to stem this tide, or capitalize on it in powerful ways through the power of SoLoMoCo.

SOCIAL + MOBILE + LOCAL + COMMERCE: MOBILE MARKETING ROUNDTABLE (PT 5)

>> CLICK HERE TO LISTEN TO: Social + Mobile + Local + Commerce & The Future of Retailing <<

(Approx 5:27)

Also, don’t miss:

PART 1: SAP CMO: ‘Digital is Dead’ – And So Is Mobile

PART 2: Mobile ‘Happiness’: Coca-Cola’s Secrets of Mobile Marketing Success

PART 3: Social + Mobile + Local & The Facebook Free-Fall

PART 4: Foursquare’s New ‘Promoted Updates’ & The Race to Make Location Click

Rick Mathieson is the author of THE ON-DEMAND BRAND and BRANDING UNBOUND. Post special to Mozes Inc. (C) Rick Mathieson.

Q&A: Foursquare’s New ‘Promoted Updates’ & The Race to Make Location Click (Roundtable Pt 4)

Posted on August 26, 2012 by Rick Mathieson

Is Foursquare upping its game?

Foursquare has always been at the forefront of location-based mobile marketing, and it is always at the vanguard of what’s next in this nascent arena. (Listen to my Q&A with Foursquare Co-founder Dennis Crowley on the eve of the launch of Foursquare to get a sense of his early vision for the service.)

But as innovative as it is, even Foursquare is still finding its footing in what’s possible and what’s compelling for both marketers and consumers when it comes to SoLoMo.

In recent weeks, Foursquare has launched Promoted Updates, an advertising product that gives merchants a way to reach people who are near their stores, based on location and interest as indicated in past check-ins and other data.

In part four of our August Mobile Marketing Roundtable, GEN WOW sponsor and Mozes CEO Dorrian Porter, SAP CMO Jonathan Becher and Ignited LA VP/CD Jordan Atlas weigh in on this new feature and some of the current challenges in making location a vital part of the SoLoMo equation.

SOCIAL + MOBILE + LOCAL & THE FUTURE OF FOURSQUARE: MOBILE MARKETING ROUNDTABLE (PT 4)

>> CLICK HERE TO LISTEN TO: Foursquare & The Race to Make Location Click <<

(Approx 5:40)

Also, don’t miss:

PART 1: SAP CMO: ‘Digital is Dead’ – And So Is Mobile

PART 2: Mobile ‘Happiness’: Coca-Cola’s Secrets of Mobile Marketing Success

PART 3: Social + Mobile + Local & The Facebook Free-Fall

Rick Mathieson is the author of THE ON-DEMAND BRAND and BRANDING UNBOUND. Post special to Mozes Inc. (C) Rick Mathieson.

Mobile ‘Happiness’: Coca-Cola’s Secrets of Mobile Marketing Success – Mobile Roundtable (Pt 2)

Posted on August 14, 2012 by Rick Mathieson

In part one of our new mobile marketing roundtable, SAP CMO Jonathan Becher told us why “digital is dead” – and that mobile may soon be joining it.

In part two, we hear from Dorrian Porter (pictured top), CEO of longtime GEN WOW sponsor Mozes, on how his company and Coca-Cola have been quietly revolutionizing the way this iconic brand uses mobile to connect with consumers in amazing new ways – and why text may still be the killer app.

Consider it a warm-up to a special, must-attend webinar Mozes, the Mobile Marketing Association & Coca-Cola’s Center for Mobile Excellence is hosting this Thursday, August 16th at 11 AM Pacific, where you’ll get the inside scoop on how to become best-in-class in mobile marketing.

Along the way, we’ll hear about how brands like Macy’s are taking the cue – and launching new mobile marketing initiatives of its own.

MOBILE MARKETING ROUNDTABLE (PT 2): MOBILE ‘HAPPINESS’: COCA-COLA’S SECRETS OF MOBILE MARKETING SUCCESS

>> CLICK HERE TO LISTEN TO MOBILE ‘HAPPINESS’: MOBILE MARKETING ROUNDTABLE PT 2 <<

(Approx 6:26)

Rick Mathieson is the author of THE ON-DEMAND BRAND and BRANDING UNBOUND. Post special to Mozes Inc. (C) Rick Mathieson.

SAP CMO: ‘Digital is Dead’ (And Mobile Is, Too): Mobile Roundtable (Pt 1)

Posted on August 13, 2012 by Rick Mathieson

Digital is Dead…and mobile may soon join it.

That’s the word from Jonathan Becher, chief marketing officer for enterprise software giant SAP, in a new Gen Wow Mobile Marketing Roundtable.

This time out, Becher is joined by Jordan Atlas, vice president/creative director for LA digital marketing powerhouse Ignited LA, and Dorrian Porter, founder and CEO of longtime Gen Wow sponsor Mozes, which is teaming up with Coca-Cola’s Center for Mobile Excellence for a must-attend webinar on mobile marketing best practices this Thursday at 11 AM Pacific.

As many observers have no doubt noticed, Becher is one of only a handful of Fortune 100 CMOs with an active social media presence. In part one, I ask Becher about his views on a report last week from Fortune magazine on the sorry state of CEOs and social media. Along the way, we’ll hear why Becher is predicting the death of social (and mobile) – and his three recommended steps for companies looking to capitalize on the mobile channel.

MOBILE MARKETING ROUNDTABLE (PT 1): DIGITAL IS DEAD – AND SO IS MOBILE

Click Here to Listen to: GEN WOW Mobile Marketing Roundtable Pt1: Digital Is Dead – and So Is Mobile

(Approx 7:02)

Rick Mathieson is the author of THE ON-DEMAND BRAND and BRANDING UNBOUND. Post special to Mozes Inc. (C) Rick Mathieson.

Mozes Featured in Wired: Putting Fans in Control of the Concert Experience

Posted on April 30, 2012 by Rick Mathieson

Wired is reporting on some of the cool things Mozes is doing to help redefine the concert-going experience for Umphrey’s McGees’ sold-out UMBowl this last Friday, April 27, in Chicago.

The whole idea of this year’s UMBowl is to “break down the wall between band and fan by putting the listener in control of the experience.”

Think four musical quarters, each with a different interactive theme. By using the Mozes platform, fans and band are able to engage through mobile interaction, “constructing an evening of music based on the mood of the audience.”

Read the Wired article on the initiative here.

And read case studies on how Mozes is helping bands, brands and fans connect in amazing new ways here.

Rick Mathieson is the author of THE ON-DEMAND BRAND and BRANDING UNBOUND. Post special to Mozes Inc. (C) Rick Mathieson.

Holler Gram Turns Your iPad Into A Hilarious Billboard

Posted on May 31, 2011 by Rick Mathieson

What’s not to love about spending $600+ on a digital tablet that can also double as a personal billboard?

In this case, it may very well be worth it. Holler Gram from Made by Many turns your iPad into a billboard for you to spread your message – your own, or some hilarious pre-made options, including “I’m Tweeting The Crap Out of This”, “Ask the Flipping Question!” (a few of which are shown in this App Store publicity shot) and an Olympic-style scorecard – to those around you.

We can immediately see uses at concerts and sporting events – the ultimate in self expression to show the love to your favorite band or team.

But we also like the suggested uses from one iTunes reviewer, who says this “is going to be great at meetings, but I can see it being used while driving.”

Suddenly, the iPad is no longer merely digital. It’s analog, too.

A must-have app for the iPad 2. Find it here - and learn more about the company behind it, here.

Interview: Donovan Neale-May, Exec Dir, CMO Council – On The Rise of ‘Mobile Relationship Marketing’

Posted on March 29, 2011 by Rick Mathieson

Five billion people can’t be wrong – at least in the eyes of the CMO Council.

In a new initiative with the Mobile Marketing Association, the CMO Council is launching what it calls “Engage at Every Stage” – a thought leadership program designed to examine how companies can improve customer loyalty and value through a new discipline calls Mobile Relationship Marketing (MRM).

I went to the Donovan Neale-May, executive director of the CMO Council, to find out more about this concept, which can have tremendous implications for place-based marketing initiative – in-concert, conferences and other events.

Donovan Neale-May Pt 1: The Rise of Mobile Relationship Marketing

Click to hear interview

(Approx 5:06)