Tag Archives: crispin

Mobile Roundtable (Pt 2): Deutsch LA’s Winston Binch on Mobile+Social+Local

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Winston_cpb Our exclusive mobile roundtable continues: Last week, we heard from Scott Kelly, digital marketing manager for Ford Motor Company, describing Ford’s new focus on mobile and what that means for the year ahead.

In part two, Winston Binch (pictured here), former partner and managing director of interactive for Crispin, Porter + Bogusky, gives us the inside story on one of my favorite social mobile apps, Epic Mix for Vail Resorts (see video below), just days before his move to Deutsch LA.

 
He also gives us the scoop on new research into what’s working and what’s not in iPad advertising – and how CPB Group is helping to shape the future of advertising on tablets.

MOBILE ROUNDTABLE PT 2: CONQUERING MOBILE + SOCIAL + LOCATION – AND THE NEW WORLD OF TABLET ADVERTISING

(Approx 9:43)

Audio link:

Mobile Roundtable: Crispin Conquers Mobile w

Rick Mathieson is author of THE ON-DEMAND BRAND and BRANDING UNBOUND. Post special to Mozes Inc. (C) Rick Mathieson. All rights reserved

Roundtable: Mozes’ Dorrian Porter Joins Execs From Ford, Crispin To Talk Mobile Marketing

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Scott Kelly Headshot It’s not often you get top execs from one of the world’s most powerful brands, one of our most celebrated ad agencies, and one of the most cutting edge digital platform providers in one place.

I did it today (virtually, anyway), in an exclusive roundtable discussion with:

• Scott Kelly, digital marketing manager, Ford Motor Company (pictured here)

• Winston Binch, Partner & managing director, interactive, Crispin, Porter + Bogusky

• Dorrian Porter, CEO, Mozes, Inc

The topic: Mobile marketing – what’s hot, hip and happening (and what’s not), from QR codes to mobile apps to augmented reality to social media and more.

This is a roundtable you won’t want to miss – and you won’t, thanks to the excerpts I’ll post over the next few days.

First up: How mobile has helped Ford leap ahead of GM in domestic sales for the first time since 1998 – and how the brand plans on using this amazing medium to connect with consumers in the year ahead.

MOBILE ROUNDTABLE PART ONE: FORD’S MOBILE MARKETING ROADMAP

(Approx 4:35)

Audio link:

Roundtable with Ford, Crispin & Mozes on The State of Mobile Marketing

Rick Mathieson is author of THE ON-DEMAND BRAND and BRANDING UNBOUND. Post special to Mozes Inc. (C) Rick Mathieson all rights reserved