Our exclusive mobile roundtable continues: Last week, we heard from Scott Kelly, digital marketing manager for Ford Motor Company, describing Ford’s new focus on mobile and what that means for the year ahead.
In part two, Winston Binch (pictured here), former partner and managing director of interactive for Crispin, Porter + Bogusky, gives us the inside story on one of my favorite social mobile apps, Epic Mix for Vail Resorts (see video below), just days before his move to Deutsch LA.
He also gives us the scoop on new research into what’s working and what’s not in iPad advertising – and how CPB Group is helping to shape the future of advertising on tablets.
MOBILE ROUNDTABLE PT 2: CONQUERING MOBILE + SOCIAL + LOCATION – AND THE NEW WORLD OF TABLET ADVERTISING
Rick Mathieson is author of THE ON-DEMAND BRAND and BRANDING UNBOUND. Post special to Mozes Inc. (C) Rick Mathieson. All rights reserved