Tag Archives: concert

Heineken Personalized QR Code Stickers Become Ice Breakers At Music Festival (Video)

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Hat’s off to Heineken.

We’re digging this this very cool initiative from Leo Burnett Warsaw for the Heineken Open’er Music Festival: A special system that enabled concertgoers to create customized QR code stickers that other attendees could then scan to spark up conversation.

It’s just one of the ways Heineken’s been using innovation (digital and otherwise) over the last year – from the Occasionally Perfect Billboard, to Starvision personalized club signage to augmented reality advertising.

In this particular effort, QR codes (or”U-Codes,” as they call them here) become social lubricants to make the concert-going experience more social and fun.

And isn’t that that great music is all about?

Read more here

Rick Mathieson is the author of THE ON-DEMAND BRAND and BRANDING UNBOUND. Post special to Mozes Inc. (C) Rick Mathieson. All rights reserved.

Mobile Roundtable (Pt 3): Mozes CEO Dorrian Porter on Mobile Engagement at Live Events

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Dorrian Porter Our exclusive mobile roundtable continues with Dorrian Porter, CEO of Mozes, a mobile platform company focused on consumer engagement around music, sports, entertainment and more.

In part one of our roundtable, we heard from Scott Kelly,digital marketing manager, Ford Motor Company, on how Ford is using mobile to connect with consumers in new ways. In part two, Winston Binch, Partner & managing director, interactive, Crispin, Porter + Bogusky, shared insights on mobile+social+local.

This time out, Porter (pictured here), ties it all together and adds +commerce to the equation – with new tech that enables bands, for instance, to sell merchandise to concertgoers. (Full disclosure: Mozes is one of the sponsors of this blog.)

As you’ll hear, the results can be phenomenal for bands and the brand marketers who sponsor their concerts.

MOBILE ROUNDTABLE PART THREE: MOBILIZING LIVE EVENTS

(Approx 5:12)

Audio link:

Mobile Roundtable Pt 3: Mozes CEO Dorrian Porter on Mobile Engagement at Live Events

Rick Mathieson is author of THE ON-DEMAND BRAND and BRANDING UNBOUND. Post special to Mozes Inc. (C) Rick Mathieson. All rights reserved