For the third year in a row, Mozes partnered with the IEG Sponsorship Conference, digitizing their event with interactive mobile elements such as Mobile Q&A, live mobile polling, real-time mobile updates, and more that engaged and informed attendees.
Mozes also spoke on two round table sessions with client, The Country Music Association (CMA), discussing how they connect with today’s country fan through mobile. The CMA has seen much success and therefore, relies heavily on the mobile channel to deliver branded value to their headline sponsors, and engage their passionate fan base. Check out their presentation here.
IEG polled attendees in real-time on hot topics such as sponsorship measurement and using social media as a vehicle for monetization. 44% said program participation is their current go-to sponsorship evaluation tool, and 63% said fan response was their biggest challenge in monetizing social media.