Tag Archives: cma

Mozes Digitizes IEG Sponsorship Conference 3rd Year In A Row

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For the third year in a row, Mozes partnered with the IEG Sponsorship Conference, digitizing their event with interactive mobile elements such as Mobile Q&A, live mobile polling, real-time mobile updates, and more that engaged and informed attendees.

Mozes also spoke on two round table sessions with client, The Country Music Association (CMA), discussing how they connect with today’s country fan through mobile. The CMA has seen much success and therefore, relies heavily on the mobile channel to deliver branded value to their headline sponsors, and engage their passionate fan base. Check out their presentation here.

 

IEG polled attendees in real-time on hot topics such as sponsorship measurement and using social media as a vehicle for monetization. 44% said program participation is their current go-to sponsorship evaluation tool, and 63% said fan response was their biggest challenge in monetizing social media.

Consumer Engagement at an All-Time High at this Year’s CMA Festival

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The 2011 CMA Music Festival took place July 9-12, averaging a fan attendance of 65,000 per day, hundreds of artists & celebrities, hours of concerts, autograph signings, family activities, sporting competitions, interactive exhibits, giveaways & games. Mozes, the longtime mobile partner of the CMA, powered an array of mobile elements to jazz up the crowds such as Text-to-Screen fan comments, mobile contesting for the ‘Best Seats in the House’ (among many other things), real-time mobile updates, exciting mobile Tug-of-War games each day, and a newly launched feature – Tweet-to-Screen.

Nearly 22,000 fans texted their comments to screen throughout the 4-day event & over 15,000 fans participated in our newest feature – Tweet-to-Screen.

According to the Nashville Convention & Visitors Bureau, the Fest is easily the top annual generator of tourist income in Nashville, generating direct visitor spending of approx. $24MM in 2010. Hello mobile commerce opportunities, brand sponsors! :)

For the 2nd year in a row, Chevy was the main sponsor of the Fest. Brand partnerships are key to the marketing, fan experience & financial support of the Fest. 45+ brands participated in this year’s event, generating combined activation & consumer engagements of 924,000+, compared to 700,000 in 2010. In addition to Mozes mobile engagement, other activations included product sampling, dedicated registrations & sales leads & brand impressions.