But July 3′s big “Spider-Man” reboot is getting an even niftier little app that lets you see Peter Parker’s alter ego in action – and even snap and share photos from his web to yours (talk about bringing new meaning to the phrase “webslinger.”)
Holiday Inn is celebrating it’s role as the Official Hotel Provider to the London 2012 Olympic and Paralympic Games by launching what it’s calling the world’s first augmented reality hotel.
In truth, it’s the world’s first AR-enhanced hotel – a way for mobile users to discover AR versions of top British athletes in the hotel.
Think windsurfer Nick Dempsey “windsurfing” your bed’s sheets; BMX world champion Shanaze Reade busting bike moves in the lobby; or tennis champ Will Bayley hitting table tennis balls from the reception desk.
I hope there’s more to the initiative than viewing AR athletes, of course. Perhaps a game for guests to win prizes – maybe even Olympics tickets – during their stay.
Why just read “Iron Man” when he can leap off the page and into augmented reality?
That’s the idea from Marvel, which offered a preview of AR-based comics at SXSW last week.
Great idea. But it’d have to offer a whole lot more than just a quick mobile or web cam-based AR-based visual of your favorite hero.
IMHO, it should be used to animate key frames from the story (or even better, the whole issue). Short of that, if they’re just going to be extras, why not experiences that make you part of the action, like the AR iPhone app promoting “Mission Impossible”?
Now that would bring new value to print-based comics versus their digital editions, at least for a time.
But what’s your view?
Are AR comics super? Or hardly worth the heroic effort to use them?
We’re digging this this very cool initiative from Leo Burnett Warsaw for the Heineken Open’er Music Festival: A special system that enabled concertgoers to create customized QR code stickers that other attendees could then scan to spark up conversation.