Mobile Roundtable (Concl): Native Apps or Web?

Posted on July 19, 2011 by Rick Mathieson

So which is it: Native apps or Web?

That’s the question I post to the Gen Wow June 2011 Mobile Roundtable panelists, Sarah Ortman, senior group manager for consumer and shopper promotions for Clorox, Peter Cole, technology director for digital agency R/GA, and Dorrian Porter, CEO of mobile marketing firm (and longtime GEN WOW sponsor) Mozes, Inc.

Along the way, we’ll get some advice to CPG marketers how to make the most of mobile marketing.

JUNE 2011 MOBILE ROUNDTABLE (CONCL): MOBILE APPS: NATIVE OR WEB?

Audio Link: Download GEN WOW JUNE 2011 MOBILE ROUNDTABLE CONCLUSION

Also Listen to:

Part One: How Clorox Mobilizes CPG Marketing
Part Two: R/GA on Wal-Mart’s Mobile Moves
Part Three: An AlwaysOn Favorite Fuels Fandamonium
Part Three: Location-Based Marketing & A Future Beyond Foursquare

Holler Gram Turns Your iPad Into A Hilarious Billboard

Posted on May 31, 2011 by Rick Mathieson

What’s not to love about spending $600+ on a digital tablet that can also double as a personal billboard?

In this case, it may very well be worth it. Holler Gram from Made by Many turns your iPad into a billboard for you to spread your message – your own, or some hilarious pre-made options, including “I’m Tweeting The Crap Out of This”, “Ask the Flipping Question!” (a few of which are shown in this App Store publicity shot) and an Olympic-style scorecard – to those around you.

We can immediately see uses at concerts and sporting events – the ultimate in self expression to show the love to your favorite band or team.

But we also like the suggested uses from one iTunes reviewer, who says this “is going to be great at meetings, but I can see it being used while driving.”

Suddenly, the iPad is no longer merely digital. It’s analog, too.

A must-have app for the iPad 2. Find it here - and learn more about the company behind it, here.

‘The Voice’: Print Ads That Speak To You (Video)

Posted on May 17, 2011 by Rick Mathieson

Love this print series from Publicis for Reporters without Borders, promoting freedom of the press.

Scanning a QR code and placing your phone on the print ad creates the effect shown here.

It reminds me of the “UN Voices Campaign” from a couple years back that enabled a similar experience. Here, the physical engagement of placing the phone on the ad – and the fact that it’s initiated through QR codes – has a nice impact for an important effort.

Is Aurasma A QR Code Killer? (Video)

Posted on May 10, 2011 by Rick Mathieson

Who knows. In a mobile marketing roundtable I recently ran with execs from Ford, Mozes and Crispin, Porter+Bogusky, we debated the pros and cons of QR Codes.

Here, a company called Autonomy (the second largest software company in Europe, according to 2d-code.go.uk), a new app called Aurasma (in beta) seems to use image recognition to activate print in fun new ways.

Still, if you have to turn on the app and focus it, it may not bring much added value. While it clearly does away with weird little icons, unless it’s always on, the app still needs to be turned on and focused, just as in the case with QR Codes.

And another question arises: How will readers/users know when something is Aurasma enabled? Probably an icon of some sort – begging the question of why it’s better than QR codes.

Still, this video offers an impressive look at possibilities.

What’s your opinion? We’d love to hear from you.

Mobile Roundtable (Pt 3): Mozes CEO Dorrian Porter on Mobile Engagement at Live Events

Posted on April 26, 2011 by Rick Mathieson

Our exclusive mobile roundtable continues with Dorrian Porter, CEO of Mozes, a mobile platform company focused on consumer engagement around music, sports, entertainment and more.

In part one of our roundtable, we heard from Scott Kelly,digital marketing manager, Ford Motor Company, on how Ford is using mobile to connect with consumers in new ways. In part two, Winston Binch, Partner & managing director, interactive, Crispin, Porter + Bogusky, shared insights on mobile+social+local.

This time out, Porter (pictured here), ties it all together and adds +commerce to the equation – with new tech that enables bands, for instance, to sell merchandise to concertgoers. (Full disclosure: Mozes is one of the sponsors of this blog.)

As you’ll hear, the results can be phenomenal for bands and the brand marketers who sponsor their concerts.

MOBILE ROUNDTABLE PART THREE: MOBILIZING LIVE EVENTS

(Approx 5:12)

Audio link:

Mobile Roundtable Pt 3: Mozes CEO Dorrian Porter on Mobile Engagement at Live Events

Mobile Roundtable (Pt 2): Deutsch LA’s Winston Binch on Mobile+Social+Local

Posted on April 19, 2011 by Rick Mathieson

Our exclusive mobile roundtable continues: Last week, we heard from Scott Kelly, digital marketing manager for Ford Motor Company, describing Ford’s new focus on mobile and what that means for the year ahead.

In part two, Winston Binch (pictured here), former partner and managing director of interactive for Crispin, Porter + Bogusky, gives us the inside story on one of my favorite social mobile apps, Epic Mix for Vail Resorts (see video below), just days before his move to Deutsch LA.

He also gives us the scoop on new research into what’s working and what’s not in iPad advertising – and how CPB Group is helping to shape the future of advertising on tablets.

MOBILE ROUNDTABLE PT 2: CONQUERING MOBILE + SOCIAL + LOCATION – AND THE NEW WORLD OF TABLET ADVERTISING

(Approx 9:43)

Audio link:

Mobile Roundtable: Crispin Conquers Mobile w

Roundtable: Mozes’ Dorrian Porter Joins Execs From Ford, Crispin To Talk Mobile Marketing

Posted on April 12, 2011 by Rick Mathieson

It’s not often you get top execs from one of the world’s most powerful brands, one of our most celebrated ad agencies, and one of the most cutting edge digital platform providers in one place.

I did it today (virtually, anyway), in an exclusive roundtable discussion with:

• Scott Kelly, digital marketing manager, Ford Motor Company (pictured here)

• Winston Binch, Partner & managing director, interactive, Crispin, Porter + Bogusky

• Dorrian Porter, CEO, Mozes, Inc

The topic: Mobile marketing – what’s hot, hip and happening (and what’s not), from QR codes to mobile apps to augmented reality to social media and more.

This is a roundtable you won’t want to miss – and you won’t, thanks to the excerpts I’ll post over the next few days.

First up: How mobile has helped Ford leap ahead of GM in domestic sales for the first time since 1998 – and how the brand plans on using this amazing medium to connect with consumers in the year ahead.

MOBILE ROUNDTABLE PART ONE: FORD’S MOBILE MARKETING ROADMAP

(Approx 4:35)

Audio link:

Roundtable with Ford, Crispin & Mozes on The State of Mobile Marketing

Donovan Neale-May (Pt 2): Geofencing & Targeting in ‘Mobile Relationship Marketing’

Posted on April 6, 2011 by Rick Mathieson

In a new initiative with the Mobile Marketing Association, the CMO Council is launching what it calls “Engage at Every Stage” – a thought leadership program designed to examine how companies can improve customer loyalty and value through a new discipline calls Mobile Relationship Marketing (MRM).

In part two of an interview with Donovan Neale-May, executive director of the CMO Council, we explore geolocation and targeting in MRM, spanning categories from retail to sporting goods to cable TV to live concerts – and beyond

Donovan Neale-May Pt 2: Geolocation & Targeting in Mobile Relationship Marketing

Click to hear interview

(Approx 5:36)