The Mobile Marketing Assoc. Hosts 1st Annual Invite-Only Mobile CEO Summit

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The Mobile Marketing Association (MMA) CEO Mobile Global Summit is the first-ever 2 1/2-day event where C-level executives from across the mobile ecosystem congregated in the Dominican Republic to focus on the future of mobile marketing. The CEO Summit is a must attend event for executives interested in defining the next 3-5 years & beyond in mobile.

Attendance is by invitation only & includes the top influencers in the mobile marketplace including CEO’s, Presidents of Mobile divisions & CMO’s committed to its success.

Mozes CEO, Dorrian Porter, was invited to speak on a strategic panel session at the event discussing mobile messaging’s future place in the marketing mix, where – in a world of apps and web – the benefits of messaging can often be overshadowed.

Consumer Engagement at an All-Time High at this Year’s CMA Festival

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The 2011 CMA Music Festival took place July 9-12, averaging a fan attendance of 65,000 per day, hundreds of artists & celebrities, hours of concerts, autograph signings, family activities, sporting competitions, interactive exhibits, giveaways & games. Mozes, the longtime mobile partner of the CMA, powered an array of mobile elements to jazz up the crowds such as Text-to-Screen fan comments, mobile contesting for the ‘Best Seats in the House’ (among many other things), real-time mobile updates, exciting mobile Tug-of-War games each day, and a newly launched feature – Tweet-to-Screen.

Nearly 22,000 fans texted their comments to screen throughout the 4-day event & over 15,000 fans participated in our newest feature – Tweet-to-Screen.

According to the Nashville Convention & Visitors Bureau, the Fest is easily the top annual generator of tourist income in Nashville, generating direct visitor spending of approx. $24MM in 2010. Hello mobile commerce opportunities, brand sponsors! :)

For the 2nd year in a row, Chevy was the main sponsor of the Fest. Brand partnerships are key to the marketing, fan experience & financial support of the Fest. 45+ brands participated in this year’s event, generating combined activation & consumer engagements of 924,000+, compared to 700,000 in 2010. In addition to Mozes mobile engagement, other activations included product sampling, dedicated registrations & sales leads & brand impressions.

Mobile Roundtable (Concl): Native Apps or Web?

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So which is it: Native apps or Web?

That’s the question I post to the Gen Wow June 2011 Mobile Roundtable panelists, Sarah Ortman, senior group manager for consumer and shopper promotions for Clorox, Peter Cole, technology director for digital agency R/GA, and Dorrian  Porter, CEO of mobile marketing firm (and longtime GEN WOW sponsor) Mozes, Inc.

Along the way, we’ll get some advice to CPG marketers how to make the most of mobile marketing.

JUNE 2011 MOBILE ROUNDTABLE (CONCL): MOBILE APPS: NATIVE OR WEB?

Audio Link: Download GEN WOW JUNE 2011 MOBILE ROUNDTABLE CONCLUSION

Also Listen to:

Rick Mathieson is author of THE ON-DEMAND BRAND and BRANDING UNBOUND. Post special to Mozes Inc. (C) Rick Mathieson. All rights reserved

Mobile Roundtable Pt 4: Location-Based Marketing & A Future Beyond Foursquare

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Is location-based marketing really a trend, or just a fad?

As our roundtable conversation expands, I broach a hot topic to our panelists – Sarah Ortman, senior group manager for consumer and shopper promotions for Clorox, Peter Cole, technology director for digital agency R/GA, and Dorrian  Porter, CEO of mobile marketing firm (and longtime GEN WOW sponsor) Mozes, Inc.

The line of questioning: How do you maintain relevancy with location-based services over the long term? And when folks get bored with “checking in” at every restaurant or retail establishment to  get a dinky discount they ought to be getting anyway, will LBS be SOL?

The answers weren’t quite what one might expect.

JUNE 2011 MOBILE ROUNDTABLE (PT 4): LOCATION-BASED MARKETING & A FUTURE BEYOND FOURSQUARE

Audio Link: Download GEN WOW JUNE 2011 MOBILE ROUNDTABLE PT 4

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Rick Mathieson is author of THE ON-DEMAND BRAND and BRANDING UNBOUND. Post special to Mozes Inc. (C) Rick Mathieson. All rights reserved

Mobile Roundtable Pt 3: How An AlwaysOn Favorite Fuels Fandamonium

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Dorrian_porterOur Mobile Roundtable continues with a conversation with Dorrian Porter, CEO of Mozes, Inc.

Mozes, of course, was just named one of AlwaysOn’s Top 100 Emerging Companies 2011 – which is just the latest in a string of AlwaysOn accolades the mobile marketing companies has earned over the last few years.

In Part 3, we expand the discussion with Sarah Ortman, senior group manager for consumer and shopper promotions for Clorox, and Peter Cole, technology director for digital marketing powerhouse R/GA, to talk to Porter about what it means for Mozes (a longtime GEN WOW sponsor) to get the AlwaysOn nod – and how mobile + location (in this case, concerts and other events) can make for some powerful fan engagement for bands and brands alike.

MOBILE ROUNDTABLE PT 3: MOZES FUELS FANDAMONIUM

Audio Link: Download JUNE 2011 MOBILE ROUNDTABLE PT 3

ALSO: Listen to part one of the roundtable here and part two here.
Rick Mathieson is author of THE ON-DEMAND BRAND and BRANDING UNBOUND. Post special to Mozes Inc. (C) Rick Mathieson. All rights reserved

The X-Factor Finale Mobile Sweepstakes

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Audience members of the hit show, The X-Factor, have the opportunity to engage with exciting in-venue mobile promotions granting one lucky winner an all-expense paid trip for two to Los Angeles for the taping of the show’s finale.

To enter the sweepstakes via their mobile device, fans can text thexfactorsweeps to 66937. On-screen displays & in-venue banners encouraged audience participation.

Nearly 16,000 fans have entered the sweepstakes to-date, which ends July 23.

Outback Steakhouse Engages Crowds on Tim McGraw’s ‘Emotional Traffic’ Tour

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Outback Steakhouse, the main sponsor of Tim McGraw’s ‘Emotional Traffic‘ Tour, is offering customers unique access to the artist’s concert experience through exciting promotions. The partnership allows Outback Steakhouse patrons special access to offers & events surrounding the tour.

Mozes is powering a variety of mobile sweepstakes on tour, such as texting your comments-to-screen to be entered to win seat upgrades, texting to get $5 off Outback Steakhouse coupons via email & texting to win Outback Steakhouse Gift Cards.

The contests & offers are being promoted both on-screen at each tour stop, as well as broadcast on local radio stations in select markets.

Taylor Swift ‘Speak Now/Help Now’ Show for Tornado Victims

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Some 13,000 Taylor Swift fans got to see her ‘Speak Now’ tour before it officially kicked off – all in the name of charity. ‘Speak Now/Help Now’, the final dress rehearsal for Taylor’s Speak Now Tour, was held at Nashville’s Bridgestone Arena on Saturday, May 21st, and ticket sales were open to the public as a benefit for tornado victims. With 100% of ticket sales going directly to help tornado victims in the South, the show raised over $750,000 for the cause.

Taylor also treated fans from around the world who could not make the show to a sneak peak of her upcoming tour via two streamed songs from the dress rehearsal, which also expanded her fundraising efforts.

Mozes donated its mobile services as a way to allow Taylor fans to send their messages of love & support to in-venue screens for all to see throughout the show. Information on how to text-to-donate to help tornado victims also scrolled alongside the heartfelt messages.

Nearly 3,000 messages were sent in by over 1,300 fans at the show.

Mobile Roundtable Pt 2: R/GA on Wal-Mart’s Mobile Moves – And The Future of ‘Reverse Search’

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Pcole_headshot_smallR/GA, of course, is one of the digital marketing world’s most important – and most secretive – agencies. And it’s seriously into mobile. 

In part two of our June 2011 Mobile Roundtable, we talk to Peter Cole, R/GA’s technology director, who discusses his general perspective on providing utility to consumers through the mobile channel.

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Along the way, we hear about an augmented reality app R/GA developed for Wal-Mart – and we touch on “reverse search,” which will shape the discussion with Sarah Ortman, senior group manager for consumer and shopper promotions for Clorox, and Dorrian Porter, CEO of longtime GEN WOW-sponsor, Mozes, Inc. (both also pictured here) over the next few days.

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JUNE 2011 MOBILE ROUNDTABLE PT 2: R/GA’S APPROACH TO MOBILE APPS – AND THE FUTURE OF ‘REVERSE SEARCH’ 

(Approx: 4:20)

Audio Link:

Download GEN WOW JUNE 2011 MOBILE ROUNDTABLE PT 2

ALSO: Listen to part one of the roundtable here.

Rick Mathieson is author of THE ON-DEMAND BRAND and BRANDING UNBOUND. Post special to Mozes Inc. (C) Rick Mathieson. All rights reserved