Q&A: Rachel Pasqua, Exec Dir, Mobile Marketing, Organic (Pt 1)

Posted on February 27, 2012 by Rick Mathieson

On the heels of its designation as Ad Age’s “Comeback Agency of the Year,” Organic has hired Rachel Pasqua as its newly-minted executive director of mobile marketing.

In part one of my recent interview with Pasqua, we get a sense of mobile’s role in the post-modern marketing firm, and how it will help Organic stay on top of its game (full disclosure: Organic Chief Creative Officer Conor Brady wrote a rave review and cover blurb for my latest book).

In coming days, we’ll review mobile’s role in this month’s Super Bowl advertising – and what it all could mean for mobile integration moving forward.

Q&A: RACHEL PASQUA, EXEC DIR, MOBILE MARKETING, ORGANIC (PT 1)

Click Here to Listen to: Q&A: Rachel Pasqua (Pt 1)

(3:32)

Pringles Crunch Band Mobile App

Posted on February 16, 2012 by Rick Mathieson

I’m still digging this summertime app from Pringles as a great way to connect the brand music and good times.

It also recently recognized for best use of mobile marketing/cross-media integration at the Mobile Marketing Awards, and it just felt like it was time to share this fun little app again.

In between jam sessions, that is.

Enter: The QR Code Condom (Video)

Posted on February 6, 2012 by Rick Mathieson

How are you getting laid this summer?

As Bangstyle reports, that’s the question posed by the Stockholm County AIDS prevention program in a summer campaign, aimed at young singles, that makes sex a lot more social.

As part of the effort, 50,000 condoms were given way, each with a wrapper that featured a QR code leading to an app website called The Sex Profile.

Couples were invited to turn on the app and place the phone on the bed. The app then measure things like rhythm, sound, duration, cuddling and so on, to determine the partners’ sexual style and preferences, which were then posted to the website where users could measure how they compare. Essentially, a score for your score, so to speak – with the added bonus of encouraging safety.

Very creative – not to mention, er, viral.

But what’s your view – too salacious by half? Or a new way to make fornicating more fun?

‘Dance Cam’ Mobile App Lets You Create Music Videos on Your Phone

Posted on January 29, 2012 by Rick Mathieson

There are few things more entertaining (or disturbing) than watching folks dance on the Xbox Kinect system on games like Dance Central.

For those tapping their toes until Dance Central 2, there’s a new app from AKQA called Dance*Cam, which lets you create your own music videos on the fly.

In fact, if your video looks especially fly, you can upload it to Facebook and challenge a friend, where two videos are mashed into one so others can vote on who busts a move best.

In general, we’re advocates for mobile web apps over native apps – unless it’s a utility or experience that lives beyond a finite campaign.

This particular app fits the bill – and exists as an experience that can live on its own long past the time Dance Central 5 is set to hit Kinect.

Indeed, one could see how the ability to create on-the-fly music videos at concerts might make for a memorable – and viral – concert-going experience.

(As an aside, you can hear excerpts from a recent interview with AKQA CEO Tom Bedecarre here: Part 1, Part 2, Part 3, Concl, where he talks about the agency’s philosophy and approach to creating compelling brand experiences through digital channels.

What’s your take? Is Dance*Cam the perfect way to promote Dance Central 2?

Serious blackmail material?

Or both?

Heineken Personalized QR Code Stickers Become Ice Breakers At Music Festival (Video)

Posted on January 23, 2012 by Rick Mathieson

Hat’s off to Heineken.

We’re digging this this very cool initiative from Leo Burnett Warsaw for the Heineken Open’er Music Festival: A special system that enabled concertgoers to create customized QR code stickers that other attendees could then scan to spark up conversation.

It’s just one of the ways Heineken’s been using innovation (digital and otherwise) over the last year – from the Occasionally Perfect Billboard, to Starvision personalized club signage to augmented reality advertising.

In this particular effort, QR codes (or”U-Codes,” as they call them here) become social lubricants to make the concert-going experience more social and fun.

And isn’t that that great music is all about?

Webcast Replay: Coca-Cola, Live Nation & Mozes

Posted on December 13, 2011 by Tanya

Thanks to all those who joined our webcast last week, “Powering Up Sponsorships & Events with Mobile Engagement“, featuring Coca-Cola & Live Nation! The brands shared stories of successful mobile campaigns, their recommendations & industry best practices.

In case you missed it, you can LISTEN HERE.

Speakers:
Tom Daly, Director of Mobile & Search: The Coca-Cola Company
Darin Wolf, EVP: Live Nation Network
Dorrian Porter, CEO: Mozes

Feel free to share with any colleagues or friends who may be interested!

Webcast featuring Coca-Cola & Live Nation: Power Up Sponsorships & Events with Mobile

Posted on December 2, 2011 by Tanya

Presenters: The Coca-Cola Company, Live Nation Network and Mozes
Webcast: Powering Up Sponsorships and Events with Mobile Engagement
Hosted by: The American Marketing Association

Webcast Details:

Date: Thursday, December 8
Time: 11am PT / 2pm ET
Duration: 1 Hour

REGISTER NOW!

Speakers:
- Tom Daly: Director, Mobile & Search – Global Connections (& Chairman, Mobile Marketing Association N.A.)
- Darin Wolf: EVP & General Manager, Live Nation Network
- Dorrian Porter: CEO, Mozes Inc.

You Will Learn:

How mobile is transforming the live event experience.
How to build a mobile marketing strategy that incorporates audience engagement.
How to convert participation into long-term relationships.
Best practices for building a successful mobile engagement strategy.

You invest a lot of money, time, and energy into your events and sponsorship strategy. Whether it’s a high profile tour, a sporting event, or an industry conference, your brand sits center stage in front of a waiting audience. Creating experiences via the mobile phone can turn your event into a digital success story, allowing you to establish one-to-one connections, build long-term relationships, acquire critical data and associate quantifiable results with your activities.

New Product Features & Enhancements: August 2011

Posted on August 23, 2011 by Tanya

FEATURE: Create Custom Text to Screen & Pictures to Screen Displays

Marketers now have more control over Text to Screen & Pictures to Screen designs.
- When creating a new display, you will now see an ‘Advanced’ button in the upper right to take you to the Editor
- After choosing your screen size and a basic template, you are taken to a screen with several options including:

Uploading your own custom background image
Uploading your logo
Choosing font, font color & font size
Editing the instructional text, or removing it completely (if you have already built it in to your custom background)

FEATURE: Embed Text to Screen & Pictures to Screen Displays into Websites

Marketers can now embed Text to Screen & Pictures to Screen displays into websites
- There is now an ‘Embed Code’ button next to the ‘Launch Display’ button on the Mozes Connect dashboard
- Paste this code into your website to place the display

ENHANCEMENT: New Alternate Means of Entry Page Design for Mobile Contests

Marketers now have more control over the Alternate Means of Entry page that is created as part of a mobile contest
- You can upload a 150×150 pixel logo, or a 430×150 pixel banner to go across the top
- You can customize the instructional text at the top of the page
- Customers with more design experience can upload their own custom CSS style sheet to fully skin the page

SxSW PanelPicker 2012: Turn Inspiration to Action – Using Mobile to Create Sustained Connections

Posted on August 15, 2011 by Tanya

The 2012 SxSW PanelPicker is now open! With community voting accounting for 30% of the programming, each and every vote is important! So, please, vote away! :)

This year, Mozes proposed a panel that will share real-life examples & best practices of big-name artists, management companies, non-profit organizations & entertainment companies who use mobile technology to turn inspiration into action, and create sustained connections with their audience.

In this session, you’ll learn how Rock The Vote, Connected The Film & Guerrilla Management – who manage Michael Franti & Spearhead – enhance their live events with the mobile phone, encouraging fans to take part of the experience home with them. Key to the discussion will be how mobile & technology can be used to enhance these experiences, and not get in the way – or distract – from the reason people show up in the first place. Session attendees will learn easy ways to use mobile technology to encourage fans to express themselves, and inspire them to take action at the point when they are most passionate.

Mobile is going to continue to be a hot, hot topic going into 2012, and we’re approaching it from a whole new angle in this panel. So, help us ensure it becomes part of the programming for SxSW 2012! :)

Industry Veteran Amanda Van Nuys Tapped to Lead Mozes Marketing

Posted on August 8, 2011 by Tanya

Mozes is excited to welcome Amanda Van Nuys as new VP of Marketing. Amanda spent over five years with Organic, a leading digital agency, where she ran marketing & helped transform the brand in the agency world.

Amanda has over 18 years of experience marketing Internet, software, and services to business and technology decision makers. She built her reputation on her ability to transform ‘off the radar’ brands into undisputed industry leaders. Amanda is an expert at both leveling up traditional marketing practices, while leveraging consumer-based marketing tools, such as social media and community management, in business-to-business marketing. Her most recent role was as Executive Director of Marketing Communications & Enterprise Marketing at Linden Lab/Second Life.

“It’s an exciting time to be joining Mozes,” said Amanda. “The company is well positioned to lead the mobile marketing industry: an innovative product, top-tier clients, a smart and passionate team, and strong leadership. I look forward to working with the team to catapult Mozes to the next level and help our clients continue to push the boundaries of mobile engagement.”