Over 7 years ago, the Mozes team to set out to change the way in which people would connect with things they love using the mobile phone and the web. From the time we launched at the O’Reilly Maker Faire in April 2006 through to this year’s Nascar season , we have been thrilled to deliver on an always expanding use of the Mozes platform in and around live events.
Our platform and our team has participated in thousands of live events, and will now have the opportunity to power even more by joining forces with ePrize and its customers.
We are very grateful to the customers, partners and supporters who allowed our team to work alongside truly exceptional people, experiences and events. So many of you shared our excitement for our work, challenged our assumptions, drove us to new heights and shaped our success. We could not have asked for better fans, supporters, customers and partners.
It’s interesting enough that a Harry’s Bar in Singapore has gone to so much trouble to sell beer during happy hour.
But producing a video like this featuring a mix of US TV celebs puts this project over the top.
Does the seriously large budget for a bar make sense for this innovation?
Personally, I think it’s a fantastic idea – and it looks like it did indeed boost sales. In fact, this could go over well in casual bar & grill franchises with many locations.
Of course, they could have done the same thing by letting people write on tags without having to download an app and use it (I can only hope no one’s mobile phone numbers are included in the communiques).
If you didn’t get a chance to view it live, check out our most recent webinar with Coca-Cola, done in partnership with the Mobile Marketing Association! The topic of conversation was how brands can become best-in-class in mobile, taking learnings straight from Coca-Cola’s own Mobile Center of Excellence.
Chris Bigda of Coca-Cola & Dorrian Porter, CEO of Mozes walked attendees through a number of real-life mobile program successes, including Essence Music Festival, NASCAR 600, SEC football & Coca-Cola Beach Spring Break, sharing the strategy behind how each came together, and was tactically executed, between brand and mobile provider.
As we conclude our August Mobile Marketing Roundtable, you’ll get some interesting perspectives from our panel – Jordan Atlas, VP/CD for Ignited LA; Dorrian Porter, CEO of Mozes; and Jonathan Becher, chief marketing officer for software giant SAP on trends to watch this fall.
Commerce-enabled mobile does indeed appear to make huge gains. But for better or worse, so does social targeting, which entails scraping social conversations to better target mobile advertising.
MOBILE MARKETING TRENDS FOR FALL 2012: ROUNDTABLE Q&A (CONCLUSION)
In part five of our August Mobile Marketing Roundtable, we move beyond mere Social + Local + Mobile to Social + Local + Mobile + Commerce, the ability to not just connect with consumers via the mobile channel based on where they are, but also to enable transactions based on that context.
This time out, you’ll get some outstanding insights from Jonathan Becher, CMO for softare giant SAP, and Dorrian Porter, CEO of longtime GEN WOW sponsor Mozes.
At the heart of the conversation: A new report from ABI Research that by 2017, one quarter of all online sales will come through mobile. Retailers can choose to do what they can to stem this tide, or capitalize on it in powerful ways through the power of SoLoMoCo.
SOCIAL + MOBILE + LOCAL + COMMERCE: MOBILE MARKETING ROUNDTABLE (PT 5)
Foursquare has always been at the forefront of location-based mobile marketing, and it is always at the vanguard of what’s next in this nascent arena. (Listen to my Q&A with Foursquare Co-founder Dennis Crowley on the eve of the launch of Foursquare to get a sense of his early vision for the service.)
But as innovative as it is, even Foursquare is still finding its footing in what’s possible and what’s compelling for both marketers and consumers when it comes to SoLoMo.
In recent weeks, Foursquare has launched Promoted Updates, an advertising product that gives merchants a way to reach people who are near their stores, based on location and interest as indicated in past check-ins and other data.
In part four of our August Mobile Marketing Roundtable, GEN WOW sponsor and Mozes CEO Dorrian Porter, SAP CMO Jonathan Becher and Ignited LA VP/CD Jordan Atlas weigh in on this new feature and some of the current challenges in making location a vital part of the SoLoMo equation.
SOCIAL + MOBILE + LOCAL & THE FUTURE OF FOURSQUARE: MOBILE MARKETING ROUNDTABLE (PT 4)
Will Facebook be able to save some face in light of its apparent free fall?
In part three of our August Mobile Marketing Roundtable, Jordan Atlas, VP/Creative Director for Ignited LA joins our conversation with Jonathan Becher, CMO of software giant SAP (middle image) and Dorrian Porter, CEO of longtime GEN WOW sponsor Mozes (bottom).
As I open up questions to the group, we get a perspective on Facebook’s challenges in mobile. In recent days, key mobile marketing execs have left the company, news hit that 83 million Facebook accounts may be fake, and the stock has been hammered in the runnup to the end of its first lock-up period.
Can Facebook effectively monetize mobile. And if so, what models might it employ?
Our panelists – a Fortune 100 chief marketing officer, an award-winning ad industry creative director and the CEO of one of the most innovative mobile marketing solution providers weigh in on this very hot topic.