Holler Gram Turns Your iPad Into A Hilarious Billboard

Posted on May 31, 2011 by Rick Mathieson

What’s not to love about spending $600+ on a digital tablet that can also double as a personal billboard?

In this case, it may very well be worth it. Holler Gram from Made by Many turns your iPad into a billboard for you to spread your message – your own, or some hilarious pre-made options, including “I’m Tweeting The Crap Out of This”, “Ask the Flipping Question!” (a few of which are shown in this App Store publicity shot) and an Olympic-style scorecard – to those around you.

We can immediately see uses at concerts and sporting events – the ultimate in self expression to show the love to your favorite band or team.

But we also like the suggested uses from one iTunes reviewer, who says this “is going to be great at meetings, but I can see it being used while driving.”

Suddenly, the iPad is no longer merely digital. It’s analog, too.

A must-have app for the iPad 2. Find it here - and learn more about the company behind it, here.

Roundtable: Mozes’ Dorrian Porter Joins Execs From Ford, Crispin To Talk Mobile Marketing

Posted on April 12, 2011 by Rick Mathieson

It’s not often you get top execs from one of the world’s most powerful brands, one of our most celebrated ad agencies, and one of the most cutting edge digital platform providers in one place.

I did it today (virtually, anyway), in an exclusive roundtable discussion with:

• Scott Kelly, digital marketing manager, Ford Motor Company (pictured here)

• Winston Binch, Partner & managing director, interactive, Crispin, Porter + Bogusky

• Dorrian Porter, CEO, Mozes, Inc

The topic: Mobile marketing – what’s hot, hip and happening (and what’s not), from QR codes to mobile apps to augmented reality to social media and more.

This is a roundtable you won’t want to miss – and you won’t, thanks to the excerpts I’ll post over the next few days.

First up: How mobile has helped Ford leap ahead of GM in domestic sales for the first time since 1998 – and how the brand plans on using this amazing medium to connect with consumers in the year ahead.

MOBILE ROUNDTABLE PART ONE: FORD’S MOBILE MARKETING ROADMAP

(Approx 4:35)

Audio link:

Roundtable with Ford, Crispin & Mozes on The State of Mobile Marketing

Txt Lit

Posted on May 4, 2007 by Brian

A few weeks ago, Andy began sending text haikus (keyword = haiku). Little did he know he was ahead of a huge trend: text poetry. I didn’t know it was a thing, either. But apparently the Brits do it, or at least, they do it when there’s money to be won. Recently, T-Mobile held a contest for Britain’s poet laureate… of the mobile phone. Second place and $700 went to Eileen Bridge, 68, who typed of her new husband:

O hart tht sorz, My luv adorz, He mAks me liv, He mAks me giv, Myslf 2 him, As my luv porz

Ah, shucks?

Doesn’t this seem like The Cliff’s Notes of The Cliff’s Notes of a poem? Actually, what would be really sweet are Text Classics. I want Hamlet texted to me page by page, broken down like this:

-Hark! = omg!
-Horatio will be referred to only as “Hamlet’s BFF”
-When Hamlet finds out his father was killed by the king, he shall declare, “TMI!”

Mary Poppins would be so proud

Posted on April 23, 2007 by Brian

As Fred Savage showed us in the classic film, The Wizard, you don’t win competitions with skill, per se. You win them with the sheer power of being a kid. Not that Morgan Pozgar isn’t skilled. It was the 13-year-old’s fast fingers and her passion for texting that earned her 1rst prize at the LG National Texting competition. She squared off against other texters in a race against time. Her winning text?

supercalifragilisticexpialidocious

Just thinking that word confuses me. But Morgan typed it in 15 seconds, beating out the former champ and winning her 25 grand. She plans to use the money to go shopping. For that kind of dough, she can get, like, 5 American Girl dolls.