Author Archives: Tanya

Mozes Powers SM2, the official mobile marketing event of Ad Week

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Smarter Mobile Marketing (SM2), put on by the Mobile Marketing Association, is the only official mobile marketing event during New York’s Advertising Week & is the place for brands & agencies to be to start transforming their businesses with mobile.

Mozes, being the mobile partner of the event, created a branded Mobile Guide powered by the mobile web & also powered live mobile audience polling & real-time mobile updates throughout the show.

This is the 2nd year Mozes has brought interactive mobile elements to New York’s renowned Advertising Week. Mozes also spoke at Ad Week’s Mobile Upfront Conference with MAC Presents president, Marcie Allen.

Announcing, the New Mozes Mobile Site!

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Mozes is excited to announce the launch of our newly designed mobile-optimized website!

We also create interactive mobile web experiences for many of our world-leading brand clients like Coca-Cola, Rock The Vote, Live Nation & Jack Links.

Contact us if you’d like to learn more about how we can help you can do the same!

Coca-Cola Shows Us How To Become Best-in-Class in Mobile

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If you didn’t get a chance to view it live, check out our most recent webinar with Coca-Cola, done in partnership with the Mobile Marketing Association! The topic of conversation was how brands can become best-in-class in mobile, taking learnings straight from Coca-Cola’s own Mobile Center of Excellence.

Chris Bigda of Coca-Cola & Dorrian Porter, CEO of Mozes walked attendees through a number of real-life mobile program successes, including Essence Music Festival, NASCAR 600, SEC football & Coca-Cola Beach Spring Break, sharing the strategy behind how each came together, and was tactically executed, between brand and mobile provider.

Mozes #577 on Inc. 5000 list!

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We are thrilled to have been named #577 on Inc. 5000′s America’s Fastest-Growing Private Companies list! We were also ranked #8 in top companies in the San Jose metro area!

We are a strong, passionate & always striving for new levels of product innovation, and are proud to have been recognized among some of the most innovative companies in the country!

This Thursday: Coca-Cola Shows How to Be Best-in-Class in Mobile

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LEARN FROM THE BEST!

Become Best-in-Class in Mobile: Learn How Coca-Cola‘s Mobile Center of Excellence Adds Value & Educates from Within
In Partnership with: The Mobile Marketing Association

Webinar Details:
Date: Thursday, August 16
Time: 11am PT / 2pm ET
Duration: 1 Hour


 

You Will Learn:
- How to approach cultivating an in-house mobile expert or team.
- How mobile is transforming the event experience.
- How to convert participation into long-term relationships.
- Best practices for building a successful mobile engagement strategy incorporating audience engagement.

More Information:
Digital is clearly key for Coca-Cola, and they do it right. As a mature brand, they understand consumer behavior and see the need to adopt innovative marketing technology and approaches to bring value to the consumer, customer and organization. One of the major reasons the Company has been so successful in connecting the physical to the digital world is their Mobile Center of Excellence (MCOE) which has developed key strategies, identified gaps and opportunities. This continual process accelerates development with key vendors, partners and constituents to help drive initiatives using mobile.

In this webinar, members of the MCOE will share the vision, mission, method and results of the Center of Excellence, as well as discuss the needs that Mozes, a mobile engagement partner, helps to fill through supporting events like Essence Music Festival, NASCAR 600, Coca-Cola Beach Spring Break, and College football games.

Webinar: Coca-Cola & Mozes Show You How to Become Best-in-Class in Mobile

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LEARN FROM THE BEST!

Become Best-in-Class in Mobile: Learn How Coca-Cola‘s Mobile Center of Excellence Adds Value & Educates from Within
Hosted by: The Mobile Marketing Association

Webinar Details:
Date: Thursday, August 16
Time: 11am PT / 2pm ET
Duration: 1 Hour


 

You Will Learn:
- How to approach cultivating an in-house mobile expert or team.
- How mobile is transforming the event experience.
- How to convert participation into long-term relationships.
- Best practices for building a successful mobile engagement strategy incorporating audience engagement.

More Information:
Digital is clearly key for Coca-Cola, and they do it right. As a mature brand, they understand consumer behavior and see the need to adopt innovative marketing technology and approaches to bring value to the consumer, customer and organization. One of the major reasons the Company has been so successful in connecting the physical to the digital world is their Mobile Center of Excellence (MCOE) which has developed key strategies, identified gaps and opportunities. This continual process accelerates development with key vendors, partners and constituents to help drive initiatives using mobile.

In this webinar, members of the MCOE will share the vision, mission, method and results of the Center of Excellence, as well as discuss the needs that Mozes, a mobile engagement partner, helps to fill through supporting events like Essence Music Festival, NASCAR 600, Coca-Cola Beach Spring Break, and College football games.

Mozes Digitizes IEG Sponsorship Conference 3rd Year In A Row

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For the third year in a row, Mozes partnered with the IEG Sponsorship Conference, digitizing their event with interactive mobile elements such as Mobile Q&A, live mobile polling, real-time mobile updates, and more that engaged and informed attendees.

Mozes also spoke on two round table sessions with client, The Country Music Association (CMA), discussing how they connect with today’s country fan through mobile. The CMA has seen much success and therefore, relies heavily on the mobile channel to deliver branded value to their headline sponsors, and engage their passionate fan base. Check out their presentation here.

 

IEG polled attendees in real-time on hot topics such as sponsorship measurement and using social media as a vehicle for monetization. 44% said program participation is their current go-to sponsorship evaluation tool, and 63% said fan response was their biggest challenge in monetizing social media.

Webcast Replay: Coca-Cola, Live Nation & Mozes

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Thanks to all those who joined our webcast last week, “Powering Up Sponsorships & Events with Mobile Engagement“, featuring Coca-Cola & Live Nation! The brands shared stories of successful mobile campaigns, their recommendations & industry best practices.

In case you missed it, you can LISTEN HERE.

Speakers:
Tom Daly, Director of Mobile & Search: The Coca-Cola Company
Darin Wolf, EVP: Live Nation Network
Dorrian Porter, CEO: Mozes

Feel free to share with any colleagues or friends who may be interested!

Webcast featuring Coca-Cola & Live Nation: Power Up Sponsorships & Events with Mobile

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Presenters: The Coca-Cola Company, Live Nation Network and Mozes
Webcast: Powering Up Sponsorships and Events with Mobile Engagement
Hosted by: The American Marketing Association

Webcast Details:
  • Date: Thursday, December 8
  • Time: 11am PT / 2pm ET
  • Duration: 1 Hour

REGISTER NOW!

Speakers:
- Tom Daly: Director, Mobile & Search – Global Connections (& Chairman, Mobile Marketing Association N.A.)
- Darin Wolf: EVP & General Manager, Live Nation Network
- Dorrian Porter: CEO, Mozes Inc.

You Will Learn:
  • How mobile is transforming the live event experience.
  • How to build a mobile marketing strategy that incorporates audience engagement.
  • How to convert participation into long-term relationships.
  • Best practices for building a successful mobile engagement strategy.

You invest a lot of money, time, and energy into your events and sponsorship strategy. Whether it’s a high profile tour, a sporting event, or an industry conference, your brand sits center stage in front of a waiting audience. Creating experiences via the mobile phone can turn your event into a digital success story, allowing you to establish one-to-one connections, build long-term relationships, acquire critical data and associate quantifiable results with your activities.

New Product Features & Enhancements: August 2011

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FEATURE: Create Custom Text to Screen & Pictures to Screen Displays

Marketers now have more control over Text to Screen & Pictures to Screen designs.
- When creating a new display, you will now see an ‘Advanced’ button in the upper right to take you to the Editor
- After choosing your screen size and a basic template, you are taken to a screen with several options including:

  • Uploading your own custom background image
  • Uploading your logo
  • Choosing font, font color & font size
  • Editing the instructional text, or removing it completely (if you have already built it in to your custom background)

FEATURE: Embed Text to Screen & Pictures to Screen Displays into Websites

Marketers can now embed Text to Screen & Pictures to Screen displays into websites
- There is now an ‘Embed Code’ button next to the ‘Launch Display’ button on the Mozes Connect dashboard
- Paste this code into your website to place the display

ENHANCEMENT: New Alternate Means of Entry Page Design for Mobile Contests

Marketers now have more control over the Alternate Means of Entry page that is created as part of a mobile contest
- You can upload a 150×150 pixel logo, or a 430×150 pixel banner to go across the top
- You can customize the instructional text at the top of the page
- Customers with more design experience can upload their own custom CSS style sheet to fully skin the page