I’m still digging this summertime app from Pringles as a great way to connect the brand music and good times.
It also recently recognized for best use of mobile marketing/cross-media integration at the Mobile Marketing Awards, and it just felt like it was time to share this fun little app again.
In between jam sessions, that is.
Rick Mathieson is the author of THE ON-DEMAND BRAND and BRANDING UNBOUND. Post special to Mozes Inc. (C) Rick Mathieson. All rights reserved.
How are you getting laid this summer?
As Bangstyle reports, that’s the question posed by the Stockholm County AIDS prevention program in a summer campaign, aimed at young singles, that makes sex a lot more social.
As part of the effort, 50,000 condoms were given way, each with a wrapper that featured a QR code leading to an app website called The Sex Profile.
Couples were invited to turn on the app and place the phone on the bed. The app then measure things like rhythm, sound, duration, cuddling and so on, to determine the partners’ sexual style and preferences, which were then posted to the website where users could measure how they compare. Essentially, a score for your score, so to speak – with the added bonus of encouraging safety.
Very creative – not to mention, er, viral.
But what’s your view – too salacious by half? Or a new way to make fornicating more fun?
Read more about the effort, here.
Rick Mathieson is the author of THE ON-DEMAND BRAND and BRANDING UNBOUND. Post special to Mozes Inc. (C) Rick Mathieson. All rights reserved.
There are few things more entertaining (or disturbing) than watching folks dance on the Xbox Kinect system on games like Dance Central.
For those tapping their toes until Dance Central 2, there’s a new app from AKQA called Dance*Cam, which lets you create your own music videos on the fly.
In fact, if your video looks especially fly, you can upload it to Facebook and challenge a friend, where two videos are mashed into one so others can vote on who busts a move best.
In general, we’re advocates for mobile web apps over native apps – unless it’s a utility or experience that lives beyond a finite campaign.
This particular app fits the bill – and exists as an experience that can live on its own long past the time Dance Central 5 is set to hit Kinect.
Indeed, one could see how the ability to create on-the-fly music videos at concerts might make for a memorable – and viral – concert-going experience.
(As an aside, you can hear excerpts from a recent interview with AKQA CEO Tom Bedecarre here: Part 1, Part 2, Part 3, Concl, where he talks about the agency’s philosophy and approach to creating compelling brand experiences through digital channels.
What’s your take? Is Dance*Cam the perfect way to promote Dance Central 2?
Serious blackmail material?
Or both?
Read more here.
Rick Mathieson is the author of THE ON-DEMAND BRAND and BRANDING UNBOUND. Post special to Mozes Inc. (C) Rick Mathieson. All rights reserved.
Hat’s off to Heineken.
We’re digging this this very cool initiative from Leo Burnett Warsaw for the Heineken Open’er Music Festival: A special system that enabled concertgoers to create customized QR code stickers that other attendees could then scan to spark up conversation.
It’s just one of the ways Heineken’s been using innovation (digital and otherwise) over the last year – from the Occasionally Perfect Billboard, to Starvision personalized club signage to augmented reality advertising.
In this particular effort, QR codes (or”U-Codes,” as they call them here) become social lubricants to make the concert-going experience more social and fun.
And isn’t that that great music is all about?
Read more here
Rick Mathieson is the author of THE ON-DEMAND BRAND and BRANDING UNBOUND. Post special to Mozes Inc. (C) Rick Mathieson. All rights reserved.
So which is it: Native apps or Web?
That’s the question I post to the Gen Wow June 2011 Mobile Roundtable panelists, Sarah Ortman, senior group manager for consumer and shopper promotions for Clorox, Peter Cole, technology director for digital agency R/GA, and Dorrian Porter, CEO of mobile marketing firm (and longtime GEN WOW sponsor) Mozes, Inc.
Along the way, we’ll get some advice to CPG marketers how to make the most of mobile marketing.
JUNE 2011 MOBILE ROUNDTABLE (CONCL): MOBILE APPS: NATIVE OR WEB?
Audio Link: Download GEN WOW JUNE 2011 MOBILE ROUNDTABLE CONCLUSION
Also Listen to:
Rick Mathieson is author of THE ON-DEMAND BRAND and BRANDING UNBOUND. Post special to Mozes Inc. (C) Rick Mathieson. All rights reserved
Is location-based marketing really a trend, or just a fad?
As our roundtable conversation expands, I broach a hot topic to our panelists – Sarah Ortman, senior group manager for consumer and shopper promotions for Clorox, Peter Cole, technology director for digital agency R/GA, and Dorrian Porter, CEO of mobile marketing firm (and longtime GEN WOW sponsor) Mozes, Inc.
The line of questioning: How do you maintain relevancy with location-based services over the long term? And when folks get bored with “checking in” at every restaurant or retail establishment to get a dinky discount they ought to be getting anyway, will LBS be SOL?
The answers weren’t quite what one might expect.
JUNE 2011 MOBILE ROUNDTABLE (PT 4): LOCATION-BASED MARKETING & A FUTURE BEYOND FOURSQUARE
Audio Link: Download GEN WOW JUNE 2011 MOBILE ROUNDTABLE PT 4
Also Listen to:
Rick Mathieson is author of THE ON-DEMAND BRAND and BRANDING UNBOUND. Post special to Mozes Inc. (C) Rick Mathieson. All rights reserved
Our Mobile Roundtable continues with a conversation with Dorrian Porter, CEO of Mozes, Inc.
Mozes, of course, was just named one of AlwaysOn’s Top 100 Emerging Companies 2011 – which is just the latest in a string of AlwaysOn accolades the mobile marketing companies has earned over the last few years.
In Part 3, we expand the discussion with Sarah Ortman, senior group manager for consumer and shopper promotions for Clorox, and Peter Cole, technology director for digital marketing powerhouse R/GA, to talk to Porter about what it means for Mozes (a longtime GEN WOW sponsor) to get the AlwaysOn nod – and how mobile + location (in this case, concerts and other events) can make for some powerful fan engagement for bands and brands alike.
MOBILE ROUNDTABLE PT 3: MOZES FUELS FANDAMONIUM
Audio Link: Download JUNE 2011 MOBILE ROUNDTABLE PT 3
ALSO: Listen to part one of the roundtable here and part two here.
Rick Mathieson is author of THE ON-DEMAND BRAND and BRANDING UNBOUND. Post special to Mozes Inc. (C) Rick Mathieson. All rights reserved
R/GA, of course, is one of the digital marketing world’s most important – and most secretive – agencies. And it’s seriously into mobile.
In part two of our June 2011 Mobile Roundtable, we talk to Peter Cole, R/GA’s technology director, who discusses his general perspective on providing utility to consumers through the mobile channel.
Along the way, we hear about an augmented reality app R/GA developed for Wal-Mart – and we touch on “reverse search,” which will shape the discussion with Sarah Ortman, senior group manager for consumer and shopper promotions for Clorox, and Dorrian Porter, CEO of longtime GEN WOW-sponsor, Mozes, Inc. (both also pictured here) over the next few days.
JUNE 2011 MOBILE ROUNDTABLE PT 2: R/GA’S APPROACH TO MOBILE APPS – AND THE FUTURE OF ‘REVERSE SEARCH’
(Approx: 4:20)
Audio Link:
Download GEN WOW JUNE 2011 MOBILE ROUNDTABLE PT 2
ALSO: Listen to part one of the roundtable here.
Rick Mathieson is author of THE ON-DEMAND BRAND and BRANDING UNBOUND. Post special to Mozes Inc. (C) Rick Mathieson. All rights reserved
Clorox wants to clobber its competitors using a new wave of mobile apps.
In our June 2011 Mobile Roundtable, we talk to Sarah Ortman, senior group manager for consumer and shopper promotions for Clorox, as we talk about the CPG giant’s aggressive foray into mobile apps – including a new Ingredients Inside App coming this fall, new grilling and cooking apps, and its very popular myStain app.
Along the way, we’ll hear about the company’s perspectives on location-based services, QR code marketing and mobile coupons.
Over the next few days, we’ll hear from Peter Cole, technology director for digital agency R/GA, and Dorrian Porter, CEO of mobile marketing platform company, and longtime GEN WOW-sponsor, Mozes, Inc., as they join Sarah in a discussion on capitalizing on the power of mobile for CPG marketing – along with some astonishing new possibilities in what we’ll call “Reverse Search.”
JUNE 2011 GEN WOW MOBILE ROUNDTABLE PT 1: HOW CLOROX MOBILIZES CPG MARKETING
Audio Link: Download GW JUNE 2011 MOBILE ROUNDTABLE PT 1
Rick Mathieson is author of THE ON-DEMAND BRAND and BRANDING UNBOUND. Post special to Mozes Inc. (C) Rick Mathieson. All rights reserved
Did somebody play McDonald’s?
This new Pick n’ Play game from McDonald’s integrates digital outdoor with mobile in a compelling way. It reminds me a bit of the Yahoo Cars racing game in Times Square several years back – but very of the moment. And it drives home a under-recognized truth: Mobile is more powerful activating other media than trying to ape it.
Game on.
Rick Mathieson is author of THE ON-DEMAND BRAND and BRANDING UNBOUND. Post special to Mozes Inc. (C) Rick Mathieson. All rights reserved
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