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Presenters: The Coca-Cola Company, Live Nation Network and Mozes
Webcast: Powering Up Sponsorships and Events with Mobile Engagement
Hosted by: The American Marketing Association
- Date: Thursday, December 8
- Time: 11am PT / 2pm ET
- Duration: 1 Hour
Speakers:
- Tom Daly: Director, Mobile & Search – Global Connections (& Chairman, Mobile Marketing Association N.A.)
- Darin Wolf: EVP & General Manager, Live Nation Network
- Dorrian Porter: CEO, Mozes Inc.
- How mobile is transforming the live event experience.
- How to build a mobile marketing strategy that incorporates audience engagement.
- How to convert participation into long-term relationships.
- Best practices for building a successful mobile engagement strategy.
You invest a lot of money, time, and energy into your events and sponsorship strategy. Whether it’s a high profile tour, a sporting event, or an industry conference, your brand sits center stage in front of a waiting audience. Creating experiences via the mobile phone can turn your event into a digital success story, allowing you to establish one-to-one connections, build long-term relationships, acquire critical data and associate quantifiable results with your activities.