Heineken Personalized QR Code Stickers Become Ice Breakers At Music Festival (Video)

Posted on by

 

Hat’s off to Heineken.

We’re digging this this very cool initiative from Leo Burnett Warsaw for the Heineken Open’er Music Festival: A special system that enabled concertgoers to create customized QR code stickers that other attendees could then scan to spark up conversation.

It’s just one of the ways Heineken’s been using innovation (digital and otherwise) over the last year – from the Occasionally Perfect Billboard, to Starvision personalized club signage to augmented reality advertising.

In this particular effort, QR codes (or”U-Codes,” as they call them here) become social lubricants to make the concert-going experience more social and fun.

And isn’t that that great music is all about?

Read more here

Rick Mathieson is the author of THE ON-DEMAND BRAND and BRANDING UNBOUND. Post special to Mozes Inc. (C) Rick Mathieson. All rights reserved.

Webcast Replay: Coca-Cola, Live Nation & Mozes

Posted on by

Thanks to all those who joined our webcast last week, “Powering Up Sponsorships & Events with Mobile Engagement“, featuring Coca-Cola & Live Nation! The brands shared stories of successful mobile campaigns, their recommendations & industry best practices.

In case you missed it, you can LISTEN HERE.

Speakers:
Tom Daly, Director of Mobile & Search: The Coca-Cola Company
Darin Wolf, EVP: Live Nation Network
Dorrian Porter, CEO: Mozes

Feel free to share with any colleagues or friends who may be interested!

Webcast featuring Coca-Cola & Live Nation: Power Up Sponsorships & Events with Mobile

Posted on by

Presenters: The Coca-Cola Company, Live Nation Network and Mozes
Webcast: Powering Up Sponsorships and Events with Mobile Engagement
Hosted by: The American Marketing Association

Webcast Details:
  • Date: Thursday, December 8
  • Time: 11am PT / 2pm ET
  • Duration: 1 Hour

REGISTER NOW!

Speakers:
- Tom Daly: Director, Mobile & Search – Global Connections (& Chairman, Mobile Marketing Association N.A.)
- Darin Wolf: EVP & General Manager, Live Nation Network
- Dorrian Porter: CEO, Mozes Inc.

You Will Learn:
  • How mobile is transforming the live event experience.
  • How to build a mobile marketing strategy that incorporates audience engagement.
  • How to convert participation into long-term relationships.
  • Best practices for building a successful mobile engagement strategy.

You invest a lot of money, time, and energy into your events and sponsorship strategy. Whether it’s a high profile tour, a sporting event, or an industry conference, your brand sits center stage in front of a waiting audience. Creating experiences via the mobile phone can turn your event into a digital success story, allowing you to establish one-to-one connections, build long-term relationships, acquire critical data and associate quantifiable results with your activities.

New Product Features & Enhancements: August 2011

Posted on by

FEATURE: Create Custom Text to Screen & Pictures to Screen Displays

Marketers now have more control over Text to Screen & Pictures to Screen designs.
- When creating a new display, you will now see an ‘Advanced’ button in the upper right to take you to the Editor
- After choosing your screen size and a basic template, you are taken to a screen with several options including:

  • Uploading your own custom background image
  • Uploading your logo
  • Choosing font, font color & font size
  • Editing the instructional text, or removing it completely (if you have already built it in to your custom background)

FEATURE: Embed Text to Screen & Pictures to Screen Displays into Websites

Marketers can now embed Text to Screen & Pictures to Screen displays into websites
- There is now an ‘Embed Code’ button next to the ‘Launch Display’ button on the Mozes Connect dashboard
- Paste this code into your website to place the display

ENHANCEMENT: New Alternate Means of Entry Page Design for Mobile Contests

Marketers now have more control over the Alternate Means of Entry page that is created as part of a mobile contest
- You can upload a 150×150 pixel logo, or a 430×150 pixel banner to go across the top
- You can customize the instructional text at the top of the page
- Customers with more design experience can upload their own custom CSS style sheet to fully skin the page

SxSW PanelPicker 2012: Turn Inspiration to Action – Using Mobile to Create Sustained Connections

Posted on by

The 2012 SxSW PanelPicker is now open! With community voting accounting for 30% of the programming, each and every vote is important! So, please, vote away! :)

This year, Mozes proposed a panel that will share real-life examples & best practices of big-name artists, management companies, non-profit organizations & entertainment companies who use mobile technology to turn inspiration into action, and create sustained connections with their audience.

In this session, you’ll learn how Rock The Vote, Connected The Film & Guerrilla Management – who manage Michael Franti & Spearhead – enhance their live events with the mobile phone, encouraging fans to take part of the experience home with them. Key to the discussion will be how mobile & technology can be used to enhance these experiences, and not get in the way – or distract – from the reason people show up in the first place. Session attendees will learn easy ways to use mobile technology to encourage fans to express themselves, and inspire them to take action at the point when they are most passionate.

Mobile is going to continue to be a hot, hot topic going into 2012, and we’re approaching it from a whole new angle in this panel. So, help us ensure it becomes part of the programming for SxSW 2012! :)

Industry Veteran Amanda Van Nuys Tapped to Lead Mozes Marketing

Posted on by

Mozes is excited to welcome Amanda Van Nuys as new VP of Marketing. Amanda spent over five years with Organic, a leading digital agency, where she ran marketing & helped transform the brand in the agency world.

Amanda has over 18 years of experience marketing Internet, software, and services to business and technology decision makers. She built her reputation on her ability to transform ‘off the radar’ brands into undisputed industry leaders. Amanda is an expert at both leveling up traditional marketing practices, while leveraging consumer-based marketing tools, such as social media and community management, in business-to-business marketing. Her most recent role was as Executive Director of Marketing Communications & Enterprise Marketing at Linden Lab/Second Life.

“It’s an exciting time to be joining Mozes,” said Amanda. “The company is well positioned to lead the mobile marketing industry: an innovative product, top-tier clients, a smart and passionate team, and strong leadership. I look forward to working with the team to catapult Mozes to the next level and help our clients continue to push the boundaries of mobile engagement.”

Follow us on Twitter – Subscribe to our Blog.

BusinessWeek Brand New Day/CMO Club Poll: Tablet vs. iPad Market

Posted on by

The CMO Club thought leadership poll of chief marketing officers shows that the majority believe a robust Tablet device market ,with numerous players, will exist in the future – versus just an iPad market.

This July 14th poll asked The CMO Club’s mobile list members, ‘Do you think there is going to be a robust Tablet market in the future, or just an iPad market?’

Over 27% of the club’s mobile list members responded to this week’s poll.

The Results:
70% believe a Tablet device market will exist, with numerous players
24% believe an iPad market, only specific to Apple
6% are unsure

The questions & results from CMO Club thought leadership polls are published in BusinessWeek‘s Brand New Day blog.

The Mobile Marketing Assoc. Hosts 1st Annual Invite-Only Mobile CEO Summit

Posted on by

The Mobile Marketing Association (MMA) CEO Mobile Global Summit is the first-ever 2 1/2-day event where C-level executives from across the mobile ecosystem congregated in the Dominican Republic to focus on the future of mobile marketing. The CEO Summit is a must attend event for executives interested in defining the next 3-5 years & beyond in mobile.

Attendance is by invitation only & includes the top influencers in the mobile marketplace including CEO’s, Presidents of Mobile divisions & CMO’s committed to its success.

Mozes CEO, Dorrian Porter, was invited to speak on a strategic panel session at the event discussing mobile messaging’s future place in the marketing mix, where – in a world of apps and web – the benefits of messaging can often be overshadowed.

Consumer Engagement at an All-Time High at this Year’s CMA Festival

Posted on by

The 2011 CMA Music Festival took place July 9-12, averaging a fan attendance of 65,000 per day, hundreds of artists & celebrities, hours of concerts, autograph signings, family activities, sporting competitions, interactive exhibits, giveaways & games. Mozes, the longtime mobile partner of the CMA, powered an array of mobile elements to jazz up the crowds such as Text-to-Screen fan comments, mobile contesting for the ‘Best Seats in the House’ (among many other things), real-time mobile updates, exciting mobile Tug-of-War games each day, and a newly launched feature – Tweet-to-Screen.

Nearly 22,000 fans texted their comments to screen throughout the 4-day event & over 15,000 fans participated in our newest feature – Tweet-to-Screen.

According to the Nashville Convention & Visitors Bureau, the Fest is easily the top annual generator of tourist income in Nashville, generating direct visitor spending of approx. $24MM in 2010. Hello mobile commerce opportunities, brand sponsors! :)

For the 2nd year in a row, Chevy was the main sponsor of the Fest. Brand partnerships are key to the marketing, fan experience & financial support of the Fest. 45+ brands participated in this year’s event, generating combined activation & consumer engagements of 924,000+, compared to 700,000 in 2010. In addition to Mozes mobile engagement, other activations included product sampling, dedicated registrations & sales leads & brand impressions.

Mobile Roundtable (Concl): Native Apps or Web?

Posted on by

Gw_june2011_mobile_roundtable_panel

 

 

So which is it: Native apps or Web?

That’s the question I post to the Gen Wow June 2011 Mobile Roundtable panelists, Sarah Ortman, senior group manager for consumer and shopper promotions for Clorox, Peter Cole, technology director for digital agency R/GA, and Dorrian  Porter, CEO of mobile marketing firm (and longtime GEN WOW sponsor) Mozes, Inc.

Along the way, we’ll get some advice to CPG marketers how to make the most of mobile marketing.

JUNE 2011 MOBILE ROUNDTABLE (CONCL): MOBILE APPS: NATIVE OR WEB?

Audio Link: Download GEN WOW JUNE 2011 MOBILE ROUNDTABLE CONCLUSION

Also Listen to:

Rick Mathieson is author of THE ON-DEMAND BRAND and BRANDING UNBOUND. Post special to Mozes Inc. (C) Rick Mathieson. All rights reserved